Marketing and Digital Content Coordinator

Texas A&M - Corpus Christi • Corpus Christi, TX

2d • Onsite

About The Position

At the direction of the Assistant Athletic Director for Marketing and Fan Engagement, this position leads marketing, social media, and the game day production efforts for assigned athletic programs, serving as the primary contact for designated sports and secondary contact for men’s and women’s basketball while driving initiatives that increase brand awareness, attendance, fan engagement, and revenue. The role oversees comprehensive marketing, advertising, and social promotional planning, including managing social media strategy for the main Athletics social media platforms.

Requirements

• Bachelor’s degree.
• Three (3) years of related experience.
• Intermediate skills in Microsoft Office Suite.
• Experience using Adobe Creative Suite.
• Strong verbal and written communication skills.
• Ability to multitask and work cooperatively with others.
• Must be able to work a flexible schedule including nights, weekends, and some holidays.

Nice To Haves

• Additional education may be considered as a substitution for the minimum requirements.
• Master’s degree and one (1) year of related experience.
• Videography experience.
• Experience working in a higher education setting.
• Social media experience.

Responsibilities

• Assist the Assistant Athletic Director in the planning and achieving marketing initiatives to increase awareness and attendance, engage students, enhance customer experience, and solidify the department's brand.
• Assist and execute marketing/fan experience plans for Olympic sports and assist with execution and game day duties associated with men’s and women’s basketball.
• Write game day scripts.
• Develop and execute programming, digital marketing, and social media strategies for the @go_islanders accounts, including fan storytelling, student-athlete promotion, atmosphere content, and event marketing.
• Produce engaging in-venue experiences such as halftime shows, recognitions, sponsor activations, in-game promotions, fan contests, and other entertainment elements.
• Help coordinate events, photoshoots, and promotional activities while supporting marketing initiatives through game and event photography for social media, action shots, and promotional materials, and managing and scheduling content across social media platforms.
• Interacts with other University departments to help promote the Athletic Department including Greek Life and student organizations.
• Attend new student orientations, Waves of Welcome and other back to school campus events to promote Islanders Athletics.
• Collaborate with on-campus student organizations and campus leaders on development and execution of campus marketing initiatives.
• Assist with other events as needed.
• Maintain compliance with the rules and regulations of the NCAA, A&M System, NCAA, Southland Conference and any other governing body is of paramount importance to the University.
• Perform other duties as assigned.

Benefits

• Medical $0 - $30 per month for Employee Only coverage after university contribution ($920 value).
• Up to 83% of premium covered by the university: Employee and Spouse, Employee and Children, Employee and Family coverage.
• Dental & Vision.
• Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account.
• On-campus wellness opportunities.
• Work Life Solutions: Counseling, Work Life Assistance, Financial Resources, and Legal Resources.
• Tuition Benefits: Public Loan Forgiveness.
• Book scholarships 100% tuition coverage for up to 18 credit hours per fiscal year (other rules may apply).
• Retirement Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP).
• Voluntary Tax Deferred Account/Deferred Compensation Plan.
• 8+ hours of vacation paid time off every month.
• 8 hours of sick leave time off every month.
• 8 hours of paid time off for Birthday leave.
• 12-15 paid holidays each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level