Marketing and Customer Data Analyst

Comfrt•,

5d•Remote

About The Position

Comfrt is seeking a sharp, commercially-minded Marketing & Customer Data Analyst to bridge the gap between complex data sets and actionable marketing strategies. This role will be responsible for understanding user behavior, identifying acquisition, retention, and reactivation opportunities, and managing customer analysis across multiple platforms. The ideal candidate will be adept at uncovering the 'why' behind data, solving problems, and taking initiative to identify opportunities. This position requires expertise in SQL, BI platforms, and statistical concepts relevant to marketing, with a strong understanding of the customer lifecycle and the ability to translate technical findings into clear narratives for non-technical stakeholders. The role involves maintaining BI platforms, designing performance tracking dashboards, and collaborating with cross-functional teams.

Requirements

Expert at writing complex and efficient SQL queries to extract insights from large-scale data warehouses (e.g., BigQuery, Snowflake, Redshift) from multiple sources and selling channels.
Extensive experience with BI platforms, building and maintaining dashboards.
Strong understanding of statistical concepts as they apply to marketing (e.g., significance testing, cohort analysis, and correlation vs. causation).
3–5 years in a data-heavy marketing, customer or product analytics role.
Understand the "big picture" of the Customer Lifecycle and can translate technical findings into a simple narrative for non-technical stakeholders.
High attention to detail, data integrity and accuracy.
Ability to thrive in a fast-paced environment where priorities can shift based on new data.

Nice To Haves

Proficiency with Looker and LookML is a significant advantage.
Familiarity with digital analytics data outputs (e.g. Adobe Analytics), CRM platforms, and marketing tools (e.g. Klaviyo, Appsflyer) is a plus.

Responsibilities

Own the end-to-end analysis of the customer journey, including acquisition, retention, and reactivation along with adhoc projects and analysis.
Manage customer analysis and segmentation from data across multiple internal and external selling platforms.
Develop sophisticated customer segments based on behavioral data to fuel targeted merchandising, marketing and CX strategies.
Maintain and expand our BI platforms and dashboards to ensure an accurate "single source of truth" for cross-functional teams.
Design and automate dashboards that track marketing KPIs, attribution, and experiment (A/B testing) results.
Partner with Marketing, ECommerce, Product and Data Engineering teams to understand strategic priorities and deliver actionable analysis and insights.