Marketing Data Analyst

F.N.B. Corporation•Pittsburgh, PA

1d•Onsite

About The Position

Join our team. Make a difference - for us and for your future. Working with Marketing teammates, line of business leadership, and third party vendors, ensure FNB is effectively and efficiently using data to drive acquisition, growth and retention activities. Incumbent is responsible for utilizing prospect and customer data to support business sales initiatives, including providing leads to the frontline through CRM and supporting targeted marketing campaigns. This position is responsible for refining and maintaining a scalable, sustainable approach to sales lead generation for the Bank.

Requirements

BA or BS
1 year of job-related experience
Excellent communication skills, both written and verbal
Excellent organizational, analytical and interpersonal skills
Ability to use a personal computer and job-related software

Nice To Haves

Experience in financial services or a related field preferred
Strong knowledge of marketing databases and database-related tools and software

Responsibilities

Manages all prospect, client and partner data used in marketing/sales programs.
Prepares data for marketing campaigns and client communications.
Mines marketing and sales data for key insights.
Prepares, scrubs and imports new data from various data sources.
Improves data quality through data analysis, standards definition and data management best practices.
Compiles and reports results of marketing campaigns.
Provides strategic insight, roadmap and enhancement recommendations related to data management to marketing and business leadership team.
Performs other related duties and projects as assigned.
All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program.
Compliance with regulatory laws and company procedures is a required component of all position descriptions.