Marketing Sr Analyst - Customer Data Activation
Lowe's Companies, Inc.•Mooresville, NC
•Onsite
About The Position
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Requirements
- Bachelor’s degree in Business, Communications and Marketing or equivalent years of experience in lieu of education requirement, if applicable
- 1-3 Year Experience in Marketing or related field
- 1-3 Years Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem
Nice To Haves
- Experience in the Retail industry
Responsibilities
- Identify, size, and prioritize the highest value audience strategies that target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences.
- Build key audience activation playbooks with profiling and audience segment insights.
- Manage the Audience Intake Request process ensuring timely delivery of segments and allocation of resources.
- Support audience strategy and design with Brand & Customer Marketing teams to guide initiative/campaign communications & tactical development.
- Leverage business logic, customer data and platforms to unlock and scale the automation of advanced audience strategies and audience architecture design, building and syndication to paid and owned channels.
- Work collaboratively on Marketing customer taxonomy maintaining a customer definition repository to instill audience unification to drive stronger connection with the customer, maximize business impact, and performance insights.
- Support the Marketing governance process for audience creation, activation, and measurement.
- Translate department specific marketing needs into technology capabilities and data requirements that would drive return on investment.
- Demonstrate knowledge of the latest industry developments (changes in privacy laws and regulations, cookies less, etc.)
- Provide Marketing leadership (Manager/Director) key updates regarding strategy, progress, and risks.
Benefits
- exceptional benefits and opportunities to grow their skills
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
