Marketing and Communications Manager

Center For Urban Famlies • Baltimore, MD

1d • Hybrid

About The Position

The Marketing & Communications Manager is a key member of CFUF’s Development Department and leads the organization’s marketing, communications, digital engagement, and online fundraising efforts. This role is responsible for elevating CFUF’s brand visibility and storytelling across digital platforms, media outlets, fundraising campaigns, and community engagement initiatives at both the local and national level. Reporting to the Director of Development, the Marketing & Communications Manager develops compelling content and integrated communications strategies that increase awareness of CFUF’s mission, programs, services, and impact. This role blends strategic communications, digital marketing, public relations, graphic design oversight, and donor engagement in support of organizational growth and community impact. Additionally, this position’s broader responsibilities include: Leading digital marketing and communications strategies across multiple platforms, Managing media relations, storytelling, and public engagement efforts, Driving online fundraising and donor communication initiatives, Maintaining brand consistency across all communications and visual materials, Collaborating cross-functionally to support organizational visibility and engagement goals.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field required
• Minimum of 3 years of experience in marketing and communications required
• Strong written, verbal, and visual communication skills
• Experience managing multiple projects and competing priorities in a fast-paced environment
• Proficiency with Microsoft Office Suite required
• Ability to maintain confidentiality and exercise sound judgment and professionalism

Nice To Haves

• Experience in nonprofit communications, fundraising, or mission-driven organizations strongly preferred
• Experience with Adobe Creative Suite, WordPress, social media management platforms, and graphic design principles preferred
• Experience with budget management and cost estimating preferred
• Passion for CFUF’s mission and commitment to advancing equity and economic opportunity
• Strong storytelling skills with the ability to create compelling, audience-centered content
• Creative thinker with an eye for branding, messaging, and visual consistency
• Strategic mindset with the ability to analyze engagement data and optimize communications efforts
• Highly organized with strong project management and prioritization skills
• Adaptable and solutions-oriented in managing changing priorities and deadlines
• Collaborative approach with the ability to work effectively across departments and stakeholders
• Resilient, resourceful, and driven by high ethical standards and integrity
• Commitment to continuous professional growth and engagement within the communications field

Responsibilities

• Write and distribute press releases, media alerts, and public-facing communications
• Serve as the primary point of contact for media inquiries, reporters, and producers
• Build and maintain relationships with local and national media outlets to elevate CFUF’s visibility and thought leadership
• Research media trends and identify strategic opportunities for earned media coverage
• Support storytelling efforts that educate audiences on issues impacting urban families and communities
• Maintain consistency of CFUF’s brand identity across all materials and platforms
• Design and produce collateral for fundraising campaigns, organizational initiatives, and events
• Support the development and production of CFUF’s annual impact report
• Maintain and organize CFUF’s photo and video library
• Manage and grow CFUF’s social media presence across existing and emerging platforms
• Develop and maintain engaging content calendars aligned with organizational goals and campaigns
• Lead social media strategies that increase audience engagement, brand awareness, and website traffic
• Monitor engagement metrics and analytics using tools such as Meta Business Suite and Google Analytics
• Manage paid advertising campaigns and digital fundraising initiatives
• Create, update, and maintain website content in collaboration with web development partners as needed
• Monitor website performance and recommend improvements to user experience and engagement
• Utilize website analytics and assessment tools to inform digital strategy decisions
• Develop and execute email marketing campaigns, including newsletters, donor communications, and partner outreach
• Manage email segmentation, audience targeting, and campaign content development
• Analyze email performance metrics and adjust strategies based on engagement outcomes
• Create compelling donor-centered content that informs, inspires, and increases philanthropic engagement
• Develop follow-up campaigns and stewardship communications to strengthen donor relationships
• Support digital fundraising efforts that encourage online giving and peer-to-peer fundraising participation
• Coordinate meetings and communication planning processes across departments
• Partner with teams across the organization to ensure brand consistency and messaging accuracy
• Support organization-wide communication needs, campaigns, and special initiatives

Benefits

• One day of remote work per week

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level