Manager, Marketing and Communications

Rally Assets•Toronto, ON

4d•Hybrid

About The Position

We’re seeking a Manager, Marketing and Communications to lead the development and delivery of high-impact, technology-enabled client and public communications that support the growth of our asset management platform. This role is ideal for an experienced marketing and communications professional with deep expertise in asset management, who is motivated by translating complex investment and impact concepts into clear, compelling narratives—and by leveraging data, technology and AI to do so effectively and at scale. The Manager, Marketing and Communications leads the planning, development and delivery of marketing and communications that articulate the performance, impact and strategy of Rally’s investment portfolios, shaping how we position our brand with institutional clients, limited partners and the broader market. This role requires deep experience in asset management or investment management marketing, including investor communications, fund marketing, and positioning investment strategies to sophisticated audiences. The Manager operates as both a strategic lead and hands-on executor—owning key deliverables, setting standards, and aligning communications with business and marketing objectives. They oversee a Senior Associate and drive high-quality execution across a broad, evolving scope of work with a high degree of autonomy. The role also leads the evolution of Rally’s communications capabilities through the adoption of marketing technology, data infrastructure and AI-enabled workflows—identifying and implementing tools that improve efficiency, insight generation and audience engagement while maintaining strong standards of accuracy, compliance and brand integrity.

Requirements

Training, a degree and/or at least seven years of experience in marketing and/or communications, preferably within asset management, investment management or financial services
Demonstrated experience leading communications and marketing functions, including managing or mentoring team members
Strong experience developing investor-facing communications, including client reporting, pitch materials and fund marketing content
Demonstrated project management experience
Deep understanding of asset management, institutional investing and/or investor relations
Proven ability to translate complex financial and impact concepts into clear, compelling narratives
Experience developing and executing marketing strategies, particularly for investment products
Experience with marketing technology platforms (e.g., CRM, CMS, marketing automation tools), web software (Wordpress) and analytics tools
Familiarity with or strong interest in leveraging AI tools (e.g., generative AI, Agentic AI workflows) in communications and marketing
Strong analytical skills and experience using data to inform communications and marketing decisions
Comfort collaborating with technical teams or working with data systems and dashboards
Design and visual communication experience
Web and digital marketing experience
Proficiency in English; proficiency in French is considered an asset
Legally able to work in Canada without restrictions

Nice To Haves

French proficiency is considered an asset

Responsibilities

Oversee and mentor a Senior Associate, providing guidance, feedback and performance management
Establish priorities, workflows and quality standards across marketing and communications deliverables
Act as a key partner to other functional teams in the launch and delivery of products and services
Source and develop working relationships with third-party marketing and/or PR firms to support delivery of select marketing and communications output
Ensure alignment between communications outputs and broader organizational, marketing and business development objectives
Evaluate, implement and manage marketing technology and AI tools to automate processes, and enhance productivity and effectiveness
Lead the planning and delivery of investment reporting across all pooled products and custom portfolios, including contributing directly to the writing, editing and design of these reports
Partner with portfolio managers and the impact management team to shape narratives around performance and impact
Design and implement scalable, technology-enabled reporting workflows (e.g. automation, AI-assisted generation and personalization)
Collaborate with internal teams to integrate data sources into reporting and communications outputs
Ensure all communications meet the expectations of sophisticated institutional investors
Own the strategy and execution of web, digital and social media content
Oversee development and continuous improvement of Rally’s website and digital presence
Lead the creation of newsletters, press releases, earned media appearances and other public-facing written communications
Ensure consistency and strength of Rally’s brand and visual identity across all materials
Analyze communications performance metrics and translate insights into action
Apply data, SEO and AI-driven insights to optimize content performance and audience engagement
Provide strategic and tactical communications support across teams
Lead execution of the firm’s marketing strategy, with a strong focus on asset management and product marketing
Develop and oversee creation of marketing materials for investment products, including digital assets and web content
Lead the development of pitch decks, whitepapers, reports and thought leadership materials that position Rally as a leader in impact asset management
Drive campaigns to increase visibility with institutional investors, partners and the broader market
Leverage marketing automation tools and AI-enabled segmentation to improve targeting and campaign effectiveness
Oversee advertising and promotional efforts across relevant channels
Enhance Rally’s presence during key industry events and moments