Marketing and Communications Coordinator

Senior Neighbors•Grand Rapids, MI

8d•Onsite

About The Position

The Marketing and Communications Coordinator works closely with the Director of Development to strengthen Senior Neighbors’ brand presence, donor engagement, and community outreach. The role plans and executes marketing strategies, manages digital and print communications, and supports fundraising through creative campaigns, storytelling, and events. The coordinator manages the organization’s website, email marketing, social media accounts, monthly print newsletter, and design templates, and directs the development intern’s communications work. The position also documents recurring processes and ensures another staff member can access each communications platform.

Requirements

Bachelor’s degree or equivalent combination of education and experience in Marketing, Communications, or a related field.
Experience in marketing, communications, or event promotion.
Advanced written and verbal communication skills with attention to detail.
Strong graphic design skills using Canva and/or Adobe Creative Suite.
Proficiency in social media platforms and analytics tools.
Experience with an email marketing platform such as Klaviyo or similar, and a website content management system such as WordPress or similar.
Experience producing print materials with an outside printer.
Basic photography and short-video skills for social media.
Advanced skills in Microsoft Office and remote collaboration tools such as Zoom and Teams.
Ability to set and achieve goals, manage multiple projects, and meet deadlines.
Positive attitude, excellent organizational skills, and ability to maintain confidentiality.
Ability to lift 25 pounds at a time.
Satisfactory driving record and access to private transportation that meets state insurance requirements and vehicle safety standards for agency business.

Nice To Haves

Nonprofit experience.
Experience supporting fundraising or donor communications.

Responsibilities

Develop and implement integrated marketing strategies promoting Senior Neighbors’ programs, events, and fundraising campaigns.
Ensure consistent brand messaging across print, digital, and social media platforms.
Create and manage content calendars for marketing campaigns and donor communications.
Maintain the brand guide and Canva Brand Kit, and provide templates and design support for program flyers, signage, and materials for other departments.
Lead marketing for major events, including luncheons, galas, and community outreach programs.
Design promotional materials and manage event advertising, sponsorship recognition, and media outreach, including printed programs, screens, and signage for the 16 Over 60 Awards Gala and Meet Your Neighbors luncheon.
Collaborate with vendors and partners to maximize event visibility and engagement.
Manage the organization’s communications plan and calendar, including the monthly email newsletter, annual report, and social media.
Produce the monthly print newsletter for the senior centers by collecting content, laying out and proofreading the issue, and delivering files to the printer on schedule.
Maintain the WordPress website, including page and calendar updates, Stories & News posts, event pages, forms, and supporters and careers pages.
Create marketing materials using Canva or Adobe Creative Suite.
Oversee direct mail campaigns, including end-of-year appeals and impact reports, ensuring strategic alignment and timely delivery.
Develop and execute social media strategies, monitor analytics, and adjust strategies to improve performance.
Collect and share participant stories and photos with consent, following the organization’s Storytelling with Dignity guidelines.
Manage the Google Ad Grant directly or liaise with the agency managing it, and maintain compliance.
Maintain accurate email lists, segments, and marketing data in Klaviyo and other communications platforms.
Generate reports and analyze marketing performance to inform future strategies.
Support donor stewardship with thank-you and impact communications, and recognize sponsors across print, digital, and event channels.
Participate in development and marketing meetings and provide insights and recommendations.
Direct the development intern’s communications work day to day.
Document recurring communications processes in written procedures and ensure a second staff member can access each communications platform.