Marketing and Business Development Manager

Gerdau • Jackson, MI

20d • Onsite

About The Position

The Marketing and Business Development Manager is a hands-on leader responsible for the market intelligence area. This role will identify opportunities for the commercial strategy, and guide the organization towards strategic markets, applications, and new potential value-added businesses. The primary goal is to improve the long-term sustainability of the business by increasing profitability, differentiating Gerdau from competitors through an enhanced product portfolio and an effective commercial strategy. This position reports directly to the Marketing Director.

Requirements

• A minimum of 10 years of experience in the field of strategic marketing.
• Bachelor’s degree is required, preferably in Engineering, Marketing, Business, or relevant technical discipline.
• Incumbent must demonstrate skills and knowledge of qualitative and quantitative problem-solving techniques as well as the ability to create compelling storytelling in presentations.
• Technical Marketing skills are required as the Manager will also be a hands-on leader.
• Ability to create executive presentations (Power Point), pivot tables and dashboards (Excel).
• Collaborative communication skills and ability to communicate with all business areas at various levels are necessary.
• Proactive and investigative profile; ability to propose and drive continuous improvement and innovation.
• Ability to travel approximately once a month to visit customers, mills, and/or attend trade shows and trade association meetings.
• All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.

Nice To Haves

• Prior experience in the steel or the Automotive industry preferred but not required.
• MBA degree is also desired.
• Power BI desired but not required.

Responsibilities

• Coordinate the work of and mentor a Sr Marketing analyst.
• Lead all market intelligence pipeline, including steel demand forecast, impact of emerging trends and competitive intelligence.
• Lead deliverables of executive presentations, customer events and branding initiatives.
• Lead and support medium (1-3 year) and long term (3-10 year) market studies.
• Be a key player in the Strategic roadmap and Annual Planning process.
• Manage view of demand for high value-added applications.
• Direct the organization toward strategic markets, applications and new potential value-added business, differentiating GSN from competition, and enhancing the long-term sustainability of the business.
• Manage commercial and product development pipelines with Sales & Technical Services, pushing for growth and profitability.
• Monitor margins and support decision-making based on data analysis and market knowledge.
• In depth knowledge of product attributes, markets and applications.
• Deep understanding of our competitiveness relative to next best alternatives.
• Lead product and go-to-market strategies for new product lines, including on low-carbon emission solutions.
• Provide strong vision on new markets and applications, driving projects that could lead to new investments, partnership and growth.
• Direct business development opportunities in value added process and acquisition of tangent businesses.
• Represent Gerdau in different forums and events from different Trade Associations and Think Tanks we partner with.
• Organize events with support from Marketing Analyst and External Comms teams.
• Manage brands and trademarks.

Benefits

• Gerdau believes in equal employment opportunity related to all employees and applicants for employment. It is the policy of Gerdau that there will be no discrimination against any employee or applicant for employment on the basis of race, religion, color, national origin, citizenship, marital status, sex, age, sexual orientation, genetic information, gender identity, veteran status, disability, or other legally protected status.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior