Marketing and Admissions Director
About The Position
At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.
Requirements
- Minimum of three (3) years' experience in a healthcare setting.
- Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.
- Ability to adjust work schedule based on centers' business need, specifically incoming admissions.
Responsibilities
- Develop and implement comprehensive sales and marketing strategies to achieve total census, mix, and revenue goals within nursing centers and assisted living communities.
- Oversee external and internal referral management strategies, collaborating closely with Clinical Admissions Directors (CADs) for conversion processes.
- Serve as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.
- Manage referral generation.
- Conduct competitive landscape analysis.
- Engage with the community and manage brand.
- Manage territory and admissions.
- Perform benefits verifications.
- Provide leadership and team building.
Benefits
- Variable compensation plans
- Tuition, Travel, and Wireless Service Discounts
- Employee Assistance Program to support mental health
- Employee Foundation to financially assist through unforeseen hardships
- Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
- Free 24/7 virtual health care provided by licensed doctors for all Anthem medically-enrolled employees and their immediate family members
- On-Demand Pay Program that allows for instant access to a portion of the money you’ve already earned
- Pet Insurance
- Term and Whole Life Insurance
- Short-term Disability
- Hospital Indemnity
- Personal Accident
- Critical Illness
- Cancer Coverage
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
Number of Employees
5,001-10,000 employees
