Marketing Analytics & Growth Manager

Alexandria Industries•Alexandria, MN

About The Position

The Marketing Analytics & Growth Manager will be responsible for analyzing campaign performance, lead generation effectiveness, website traffic, and customer engagement metrics. This role provides crucial support to Senior Leadership, the Director of Business Development, and the commercial department team members by analyzing economic issues, market trends, and customer behavior related to the business. The manager will develop and execute lead generation strategies to support profitable sales growth, present research and forecasts, and evaluate economic policies impacting business opportunities. A key responsibility includes owning website performance, user experience, SEO, and content, ensuring accurate tracking of leads, campaign performance, and customer interactions. This role also manages internal and external communications, including social media and digital signage, and seeks opportunities to build a positive corporate reputation through stewardship, community involvement, and social responsibility initiatives. The manager will partner with Sales to improve lead quality and conversion, develop innovative marketing campaigns, and coordinate the production of multimedia assets. They will lead the planning and execution of customer leadership events, monitor competitors, and coordinate/attend trade shows. Continuous improvement recommendations will be made based on department data analysis. The role involves preparing and sharing marketing information with the board of directors and executives, developing company literature, and creating communication pieces like newsletters. Customer satisfaction surveys will be guided through analysis and strategy, and methods for reducing department costs will be identified and implemented. The manager will also respond to emergency situations and develop department goals aligned with the company's mission, vision, and values. Other duties include assisting the Director of Business Development with the department's expense budget.

Requirements

Bachelors degree in Marketing, Communications, Public or Media Relations
4+ years of progressive marketing related experience
B2B manufacturing experience
Strong computer skills (Microsoft Suite)
Strong formatting and editing skills (Canva and Adobe Creative Suite: Illustrator, Photoshop, Premiere Pro, InDesign, Acrobat Pro)
Exceptional public relations skills
Self-directed, able to take initiative and exercise independent judgment
Ability to create, foster and grow business relationships with leadership and team members
Must be a highly organized and self-motivated individual able to handle multiple tasks and meet deadlines in a fast-paced environment
Willingness and ability to develop a working knowledge of Alexandria Industries’ business and facilities in support of the Company goals and initiatives
Ability to support business units with numerous high priorities in multiple locations
Excellent oral and written communication skills
Strong attention to detail
Credible, with excellent business acumen and high level analysis skills
Strong team focus with the ability to work effectively in a professional and team environment
Ability to provide strong servant leadership to support team members
Ability to take part in continuous education and training
Ability to interact at a high level with all levels of the organization
Ability to maintain professionalism and composure in every situation
Ability to travel to marketing related events as needed

Responsibilities

Analyze campaign performance, lead generation effectiveness, website traffic, and customer engagement metrics.
Provide support to Senior Leadership, Director of Business development and commercial department team members on economic issues, market trends and customer behavior related to our business.
Develop and execute lead generation strategies to support profitable sales growth.
Present research tables, trends, graphs, forecasts on markets and the economy.
Evaluate various economic policies and regulations that impact our business opportunities.
Own website performance, user experience, SEO, and content.
Ensure accurate tracking of leads, campaign performance and customer interactions.
Manage all internal and external communications efforts (social media, digital signage).
Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
Partner with Sales to improve lead quality and lead-to-customer conversion.
Develop innovative marketing campaign ideas and support them from implementation to completion.
Create and/or coordinate the production of multimedia and use where valuable (videos, photography).
Lead the planning and execution of the customer leadership events when/if held.
Identify and monitor competitors and understand their core competencies.
Coordinate/Attend trade show events to help pitch Alexandria Industries to key prospects.
Review and analyze department data and trends to make continuous improvement recommendations.
Prepare and share marketing information with board of directors and executives as requested.
Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounds, executive biographies, etc.
Create communication pieces as needed (customer/employee newsletters, postings, ).
Guide and support customer satisfaction surveys through analysis and strategy.
Identify and implement methods for reducing costs and expenses in the department.
Respond to emergency situations during and after standard hours to resolve issues that may arise.
Develop and implement department goals and key measures that align with the mission, vision and values of the organization.
Work with the Director of Business Development to manage the department’s expense budget and monitor to budget.