Marketing Analytics & Growth Manager

Alexandria Industries•Alexandria, MN

2d•$75,000 - $105,000•Onsite

About The Position

The Marketing Analytics & Growth Manager will be responsible for analyzing campaign performance, lead generation effectiveness, website traffic, and customer engagement metrics. This role supports Senior Leadership, the Director of Business Development, and the commercial department by providing insights on economic issues, market trends, and customer behavior. The manager will develop and execute lead generation strategies, manage website performance (including user experience, SEO, and content), and ensure accurate tracking of leads and campaign performance. Additionally, this position oversees internal and external communications, including social media and digital signage, and plays a key role in building a positive corporate reputation through stewardship and community involvement. The role involves partnering with Sales to improve lead quality, developing and implementing innovative marketing campaigns, and coordinating customer leadership events. Competitor analysis, trade show participation, and continuous improvement recommendations based on department data are also key functions. The manager will prepare marketing information for the board of directors and executives, produce company literature, and manage communication pieces like newsletters. Guiding customer satisfaction surveys, identifying cost-saving methods, and responding to emergency situations are also part of the responsibilities. The role also includes developing and implementing department goals aligned with organizational values and managing the department's expense budget.

Requirements

Analyze campaign performance, lead generation effectiveness, website traffic, and customer engagement metrics.
Provide support to Senior Leadership, Director of Business development and commercial department team members: Economic issues, Market trends and customer behavior related to our business
Develop and execute lead generation strategies to support profitable sales growth
Present research tables, trends, graphs, forecasts on markets and the economy
Evaluate various economic policies and regulations that impact our business opportunities
Owns website performance, user experience, SEO, and content
Ensure accurate tracking of leads, campaign performance and customer interactions
Manage all internal and external communications efforts (social media, digital signage)
Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
Partner with Sales to improve lead quality and lead-to-customer
Develop innovative marketing campaign ideas and support them from implementation to completion
Create and/or coordinate the production of multimedia and use where valuable (videos, photography)
Lead the planning and execution of the customer leadership events when/if held
Identify and monitor competitors and understand their core competencies
Coordinate/Attend trade show events to help pitch Alexandria Industries to key prospects
Review and analyze department data and trends to make continuous improvement recommendations
Prepare and share marketing information with board of directors and executives as requested
Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounds, executive biographies, etc.
Create communication pieces as needed (customer/employee newsletters, postings, )
Guide and support customer satisfaction surveys through analysis and strategy
Identify and implement methods for reducing costs and expenses in the department
Respond to emergency situations during and after standard hours to resolve issues that may arise
Develop and implement department goals and key measures that align with the mission, vision and values of the organization
Work with the Director of Business Development to manage the department’s expense budget and monitor to budget.

Responsibilities

Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines
Exhibit active leadership in order to model and support the company’s values, vision and strategies
Analyze campaign performance, lead generation effectiveness, website traffic, and customer engagement metrics.
Provide support to Senior Leadership, Director of Business development and commercial department team members: Economic issues, Market trends and customer behavior related to our business
Develop and execute lead generation strategies to support profitable sales growth
Present research tables, trends, graphs, forecasts on markets and the economy
Evaluate various economic policies and regulations that impact our business opportunities
Owns website performance, user experience, SEO, and content
Ensure accurate tracking of leads, campaign performance and customer interactions
Manage all internal and external communications efforts (social media, digital signage)
Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
Partner with Sales to improve lead quality and lead-to-customer
Develop innovative marketing campaign ideas and support them from implementation to completion
Create and/or coordinate the production of multimedia and use where valuable (videos, photography)
Lead the planning and execution of the customer leadership events when/if held
Identify and monitor competitors and understand their core competencies
Coordinate/Attend trade show events to help pitch Alexandria Industries to key prospects
Review and analyze department data and trends to make continuous improvement recommendations
Prepare and share marketing information with board of directors and executives as requested
Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounds, executive biographies, etc.
Create communication pieces as needed (customer/employee newsletters, postings, )
Guide and support customer satisfaction surveys through analysis and strategy
Identify and implement methods for reducing costs and expenses in the department
Respond to emergency situations during and after standard hours to resolve issues that may arise
Develop and implement department goals and key measures that align with the mission, vision and values of the organization
Perform all other related assignments (including special projects) as required in a professional and cooperative manner.
Work with the Director of Business Development to manage the department’s expense budget and monitor to budget.