Toner Supplies and Solutions Marketing Analytics and Operations Lead

HP • Vancouver, WA

28d • Onsite

About The Position

This role is responsible for driving marketing excellence and performance management projects to maximize marketing ROI, researching methods for project and modelling reuse, and leading analysis of financial and operational metrics. The role provides valuable business performance analytics, recommends go-to-market actions, implements marketing processes and tools, and develops marketing and sales policies. Additionally, the role includes overseeing collaboration with IT for analytical reports, monitoring campaign budgets, and applying advanced subject matter knowledge to contribute to complex projects.

Requirements

• Four-year or Graduate Degree in Marketing, Data Analytics, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in marketing, data analytics, or a related field.
• Analytics Certification

Nice To Haves

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Responsibilities

• Drives execution of marketing excellence and performance management projects to provide operational processes, marketing policies, measurement, analytical model, and actionable plan to maximize the return on marketing investment.
• Researches and evaluates opportunity to apply common methods and frameworks across analytic projects to allow for reuse of modeling.
• Leads analysis of historic financial and operational metrics, such as business seasonality, lead, sales pipeline conversion rates, to drive action planning.
• Provides value-added business performance analytics and optimization solutions, and recommends go-to-market actions based on analytical findings to senior leaders.
• Implements marketing processes and tools such as marketing resource management (MRM), customer relationship management (CRM) and customer knowledge management (CKM).
• Develops marketing and sales policies with particular focus on specific product line and/or region in compliance with local regulations.
• Leads collaboration efforts with IT to design, publish and maintain analytical reports to make key customer and marketing information available to sales, marketing, and business owners.
• Oversees monitoring of campaign budgets and provides support in budget allocation by reconciling market program spend to the planned budget.
• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
• Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level