Marketing Analytics Lead

Marathon Health

3d • $90,000 - $120,000

About The Position

The Marketing Analytics Lead is the analytical engine behind Marathon Health's member engagement strategy, responsible for building the attribution models, dashboards, and structured datasets that help the marketing team understand what's working, for whom, and why. This role answers the questions that drive smarter investment: which messages, channels, and tactics are actually moving members to activate and engage, and how does that vary by industry vertical, member segment, product, and payment model. The right person is energized by the challenge of creating analytical infrastructure that doesn't yet exist and brings both the technical depth to pull and model data across systems and the communication instincts to translate findings into decisions. This role works closely with the marketing automation, engagement enablement, product, data, and engineering teams.

Requirements

• Bachelors degree in marketing or related field and 3-6 years of experience in marketing analytics, growth analytics, or a related function, ideally in consumer health, digital health, or subscription context; or equivalent combination of education and experience.
• Proficiency in Tableau or equivalent BI tool; ability to build dashboards from scratch, not just maintain existing ones.
• Strong SQL skills and comfort pulling data from multiple systems and sources.

Nice To Haves

• Working knowledge of attribution modeling methodologies and their tradeoffs
• Experience designing and interpreting A/B tests with statistical rigor
• Familiarity with marketing technology and data platforms like Iterable, Braze, or equivalent a plus)
• Ability to work cross-functionally with technical teams including data engineering and product
• Intellectually curious about why people behave the way they do, and motivated to find the data that answers that question
• Comfortable building in ambiguity, including defining the right question before answering it
• Strong communicator who can translate complex analytical findings into plain language recommendations for non-technical stakeholders
• Detail-oriented and rigorous about data quality, but pragmatic enough to ship insights before everything is perfect
• Motivated by mission; you want the work to connect to real health outcomes, not just marketing metrics

Responsibilities

• Build and maintain Marathon's marketing attribution model, identifying which touchpoints across email, SMS, push, direct mail, and care team outreach are influencing activation, empanelment, and sustained engagement
• Develop standardized campaign performance dashboards for use by the marketing team for optimization
• Own funnel analysis across the full member journey from eligibility through activation, empanelment, and sustained engagement identifying where and why members drop off
• Design and analyze incrementality tests that isolate true lift from campaigns versus organic member behavior
• Partner with the lifecycle marketing manager and marketing automation team members to define test methodology, measurement plans, and success criteria across incrementality, A/B, and other experiment types, and own the analysis and reporting that turns results into clear optimization recommendations
• Serve as the analytical connective tissue across marketing automation, engagement enablement, product, data, and engineering teams, ensuring data flows correctly and is interpreted consistently

Benefits

• FREE Marathon Health services for you and your family, which provides unlimited, free primary care, routine labs, select prescriptions, vaccinations, and virtual mental health care for you and your family
• Choice of 2 medical plans, 2 dental plans, and vision coverage
• Unlimited free mental health benefits and EAP resources
• Rewards for challenges and healthy lifestyle activities
• Family-building and reproductive health benefits
• Paid parental leave
• Generous PTO or FTO
• Paid Holidays + A Day for What Matters
• Company paid Basic Life and Disability insurance
• Supplemental Life
• Spending Accounts
• 401(k) with employer match and graded vesting
• Continuing Medical Education (CME) for maintaining and strengthening the knowledge, skills, and expertise of our health center teammates, as applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level