Business Analytics Lead - Marketing & Customer Analytics

PNC•Washington, DC

1d•$91,000 - $202,800•Onsite

About The Position

As a Business Analytics Lead in Digital Marketing Analytics, you won’t just crunch numbers; you’ll drive analytics excellence, unlock customer insights, and directly impact how millions of people experience our brand. In this high-impact individual contributor role, you’ll be the technical expert and strategic thinker who transforms complex data into clear, actionable intelligence. You’ll work hands on with data and help build dashboards, create compelling narratives through analytics, and provide recommendations that optimize our marketing campaigns and accelerate our growth. You’ll collaborate closely with business partners across marketing, finance, product, and analytics. We are seeking a dynamic, highly technical, and innovative analyst ready to elevate PNC’s digital marketing strategy in a rapidly evolving financial landscape. This is more than just dashboards and metrics; it is about transforming complex data into clear action that fuels customer growth and builds loyalty.

Requirements

Proven track record of success as a digital marketing analytics professional, with significant hands-on experience as a senior analyst or lead individual contributor.
Deep technical proficiency in SQL with demonstrated ability to write complex queries, optimize performance, and work with large-scale enterprise data platforms (Hadoop, Teradata, Spark, Impala, or similar).
Strong expertise in data visualization and dashboarding tools such as Tableau or Power BI.
Understanding of various digital marketing channels and familiarity with digital marketing platforms (e.g. SA360, CM360, DV360, Adobe Analytics, Google Analytics, Google Ads, etc.) and the data they generate.
Strategic thinker with the ability to translate complex business questions into analytical frameworks and deliver clear, actionable recommendations.
Strong story-telling skills with the ability to present complex data findings to both technical and non-technical audiences.
Self-motivated and able to work independently while also collaborating effectively across multiple business functions.
Intellectual curiosity, a continuous learning mindset, and enthusiasm for mentoring others and sharing knowledge across the team.
University / college degree, with 5+ years of industry-relevant experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Nice To Haves

Analytical Thinking
Business Intelligence (BI)
Concept Development
Data-Driven Decision Making
Data Integration
Market Research
Performance Metrics
Qualitative Research
Strategic Planning
Business Acumen
Consulting
Decision Making and Critical Thinking
Effective Communications
Emerging Technologies

Responsibilities

Drive hands-on analytics work across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI.
Write advanced SQL queries to extract, transform, and analyze data from enterprise data platforms including Hadoop, Teradata, and cloud-based systems.
Build, maintain, and enhance interactive dashboards and visualizations using tools like Tableau, Power BI, or Adobe Analytics to communicate insights effectively to stakeholders.
Develop and refine analytical models including attribution models, customer segmentation, and customer journey analytics to drive personalized experiences across channels.
Collaborate closely with marketing strategists, product teams, and finance stakeholders to define KPIs, translate business questions into analytical frameworks, and deliver actionable insights.
Design and analyze A/B tests, geo lift studies, and other experimentation strategies, providing analytical rigor to optimize campaign performance and inform strategic decisions.
Provide strategic guidance and subject matter expertise on digital marketing analytics best practices, emerging techniques, and optimization opportunities.
Mentor junior analysts informally, sharing technical knowledge and analytical approaches to build team capabilities.
Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions.
Serves as mentor to more junior employees.
Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
Determining the optimal analytic approach and supporting development, implementation and enhancements.
Assists peers with guidance on analytic approaches related to more complex solutions.
Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service