Business Analytics Lead - Marketing & Customer Analytics
About The Position
The Business Analytics Lead on PNC’s Customer Interaction Management Strategy & Analytics team will provide senior analytical leadership to optimize the bank’s centralized marketing decisioning engine and drive customer and business outcomes. The role focuses on improving the quality, performance, and stability of self learning models by developing analyses and business cases while partnering closely with data science teams and key business stakeholders. The Lead will shape and govern decision inputs, including algorithm refinement, value frameworks, propensity models, constraints, and business rules, while incorporating enterprise and channel context and ensuring regulatory compliance. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
Requirements
- 5+ years of progressive experience in marketing, customer, or decision analytics (preferably in financial services), with demonstrated career growth, strong results orientation, and increasing ownership of complex analytical problems
- Success in this role requires strong leadership and communication skills, effective cross functional collaboration, and the ability to translate model driven decisions into clear business and customer impact.
- Experience in coding languages Python & SQL, strong understanding of modeling and model development.
- Bachelors degree
- Analytical Thinking
- Business Intelligence (BI)
- Concept Development
- Data-Driven Decision Making
- Data Integration
- Market Research
- Performance Metrics
- Qualitative Research
- Strategic Planning
- Analytical Thinking
- Business Acumen
- Business Analytics
- Consulting
- Decision Making and Critical Thinking
- Effective Communications
- Emerging Technologies
Nice To Haves
- Pegasystems CDH experience is advantageous.
Responsibilities
- Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions.
- Serves as mentor to more junior employees.
- Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
- Determining the optimal analytic approach and supporting development, implementation and enhancements.
- Assists peers with guidance on analytic approaches related to more complex solutions.
- Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
- Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
