Business Analytics Consultant Senior - Marketing & Customer Analytics

PNC • Washington, DC

1d • $75,000 - $150,000 • Onsite

About The Position

At PNC, we’re elevating how data and analytics shape our marketing. We are making a significant investment in marketing analytics to accelerate growth in our retail deposit business. As a Business Analytics Consultant Sr, you’ll join a team dedicated to supporting our Consumer and Small Business deposit marketing programs. In this role, you will directly impact how we attract new customers, optimize campaign performance, and demonstrate the value of marketing investments. You’ll design experiments, measure campaign performance, find insights to power actionable recommendations, and use a variety of analytical techniques to power the future growth of PNC Marketing. We’re seeking a sharp, analytical thinker with experience in marketing analytics. Someone who can connect marketing campaigns to business results and help shape the future of deposit marketing at PNC.

Requirements

• 3–5 years of experience in analytics, with exposure to direct response or marketing analytics.
• Bachelor’s or Master’s degree in a quantitative field (Economics, Statistics, Mathematics, Computer Science, or related).
• Working knowledge of statistical testing and A/B testing concepts (control groups, significance, incrementality).
• Strong technical skills in SQL, Python (JupyterHub Notebooks), Hadoop, and data visualization tools (Tableau or Power BI).
• Experience performing cohort or vintage analysis, attribution analysis, list segmentation, or campaign performance measurement.
• Strong written and verbal communication skills, with the ability to translate analytical findings into clear, business-focused insights.
• Curious, detail oriented, and comfortable working in a collaborative analytics environment.
• Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
• University / college degree, with 3+ years of relevant / direct industry experience.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

• Analytical Thinking
• Business Intelligence (BI)
• Concept Development
• Data-Driven Decision Making
• Data Integration
• Market Research
• Performance Metrics
• Qualitative Research
• Strategic Planning

Responsibilities

• Support analytics for direct mail and direct response campaigns, including audience selection, campaign measurement, and insight generation.
• Assist with campaign test designs (e.g., holdout groups, synthetic control groups, A/B tests, Difference-in-Differences) to support accurate incrementality analysis.
• Perform cohort and vintage analyses to help monitor the quality and longevity of acquired customers.
• Develop and maintain dashboards and recurring reporting (Tableau preferred, Power BI acceptable) to track campaign performance, customer acquisition, and business quality.
• Support match-back analysis and other attribution approaches to help understand conversions.
• Move beyond basic reporting to develop insights that inform recommendations for campaign optimization and future test strategies.
• Partner with marketing stakeholders to present findings and recommendations to both technical and non-technical audiences.
• Leverages complex analytical tools to provide business and technical expertise for the analytics process, tools and useful applications across multiple functions or business units to create data driven solutions.
• Consulting to clients on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determine the optimal analytic approach and support development, implementation and enhancements.
• Conceptualize, develop and continuously optimize analytical solutions for business leadership to enable data driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level; and years of service

What This Job Offers

• Job Type: Full-time
• Career Level: Senior