Head of Marketing Analytics and Operations

AdvancedMD•South Jordan, UT

2d•Hybrid

About The Position

AdvancedMD is seeking a data-driven leader to build and own the marketing analytics, measurement frameworks, marketing technology stack, and operational infrastructure. This role will be instrumental in making marketing a growth engine for both established sales-led and new product-led offerings. The Head of Marketing Analytics & Operations will partner closely with the CMO and company-level data teams to translate marketing strategy into actionable insights, enable teams with the right tooling, and scale operations through automation. This is a hands-on builder role with the autonomy to reimagine the function from the ground up, leading a lean team and playing a key part in the analytical work.

Requirements

8–12 years of experience spanning marketing analytics, marketing/revenue operations, or a closely related discipline, with a focus on analytics and insights.
Exceptional ability to synthesize complex data into clear narratives and recommendations for executive audiences.
Hands-on analytical depth: comfortable working directly with data, building models and dashboards, and forming defensible points of view.
Demonstrated experience evaluating and rebuilding a marketing technology stack.
Strong working knowledge of marketing automation and revenue systems (e.g., Marketo, Salesforce, NetSuite, or comparable platforms) and modern attribution approaches.
Familiarity with both sales-led and product-led measurement, including product analytics tools and PLG metrics, or strong fluency and willingness to build it.
A builder's mindset — comfortable with ambiguity, fragmented starting conditions, and standing up a function from the ground up.

Nice To Haves

Consulting or analytics background that combines analytical rigor with executive communication.
Proven ability to walk into a room with a point of view on data meaning and recommended actions, and defend it.
Experience rebuilding a marketing technology stack from the ground up.
Ability to sit across from a CMO or CEO with messy, conflicting datasets and turn them into a clear, confident narrative through personal effort.
Comfort in a SQL editor or BI tool as well as in boardroom presentations, with outputs reflecting the same rigor.
Understanding of both sales-led and product-led measurement models and ability to build unified growth frameworks.
Patience for building: energized by ambiguity, fragmented starting conditions, and standing something up from scratch.
Experience in an environment where analytical rigor and executive communication were integrated skills.

Responsibilities

Serve as the analytical partner to the CMO and marketing leadership, translating business questions into analyses and recommendations.
Build executive-facing marketing narratives through dashboards, reporting, and synthesis for leadership, the CEO, and the board.
Establish measurement frameworks for sales-led and product-led motions, including pipeline contribution, multi-touch attribution, and product-led metrics (activation, trial-to-paid conversion).
Provide an independent, data-grounded point of view, challenging assumptions when data indicates otherwise.
Partner with company-level data and analytics resources to ensure marketing data access and integrity.
Own the evaluation and rebuild of the marketing technology stack, leading the execution of the roadmap.
Establish reliable data flows, integrations, and attribution infrastructure across marketing and revenue systems.
Own marketing automation, lead management, campaign operations, and the operational backbone for both motions.
Design and maintain governance, naming conventions, and data hygiene practices for the marketing technology stack.
Oversee the build-out of AI-enabled and automated workflows to enhance team leverage.
Partner with functional teams to identify and automate high-effort, low-value workflows.
Champion the responsible adoption of AI tooling across the marketing function.
Lead and develop a Marketing Insights Analyst and an AI / Growth Engineer.
Build a marketing analytics function known for rigor, clarity, and trusted answers.