Marketing Analyst (Product Development)

RAD Torque Systems•Abbotsford, BC

1d•Onsite

About The Position

RAD Torque Systems is seeking a Marketing Analyst to play a key role in shaping the future of their product portfolio. This role involves working closely with the Product Manager to support the development, launch, and lifecycle management of innovative industrial products. The ideal candidate is highly analytical, detail-oriented, and passionate about translating market insights, customer needs, and business objectives into actionable product strategies. Responsibilities include leading product research, competitive intelligence, Voice of Customer (VoC) analysis, product documentation, beta testing administration, and product performance reporting. The Marketing Analyst will collaborate with cross-functional teams such as Engineering, Operations, Quality, Sales, and Marketing to ensure accurate capture and communication of product requirements, market opportunities, technical specifications, and customer insights throughout the product lifecycle. This is an opportunity for someone who enjoys combining data-driven analysis with strategic thinking to impact product innovation and business growth.

Requirements

Bachelor’s degree in business, Engineering, Technical Communications, Marketing, Business Analysis, or related field required.
3+ years of experience in business analysis, product development, technical documentation, product support, engineering administration, market research, or related role.

Nice To Haves

Additional certification in Business Analysis, Product Management, Project Management, Technical Writing, or Market Research preferred.
Experience working within manufacturing, industrial products, or engineered products environments preferred.

Responsibilities

Conduct market, customer, competitor, and technology research to identify trends, opportunities, and strategic insights.
Support product strategy through market analysis, competitive intelligence, Voice of Customer (VoC) programs, and data-driven recommendations.
Develop and maintain product documentation, including Product Requirements Documents (PRDs), Customer Requirements Specifications (CRS), business cases, presentations, and stage-gate documentation.
Monitor competitor products, pricing, technologies, and market activities, and prepare intelligence reports and recommendations.
Collect, analyze, and synthesize customer, distributor, and market feedback to identify product improvement opportunities and emerging needs.
Support product development initiatives by coordinating documentation, stage-gate reviews, and continuous improvement activities.
Assist in planning and executing beta testing programs, including test plans, participant communications, feedback analysis, and reporting.
Track product performance metrics and support forecasting, product investment evaluations, lifecycle management, and end-of-life planning.
Collaborate cross-functionally with Product Management, Engineering, Sales, Marketing, and other stakeholders to support successful product development and growth.