Lead Analyst, Marketing Data Product
About The Position
The Walt Disney Company's Enterprise Media and Marketing team is seeking a Lead Analyst, Marketing Data Product to join the Performance Marketing arm. This is an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who support the Media team in executing data-driven marketing campaigns. The role involves facilitating the delivery of a product roadmap, planning and executing the creation of campaign planning tools, data science workflows, and web applications that combine advertising expertise with data insights. The team is embedded within the Disney media team, allowing for a fast-paced, innovative environment focused on executing and optimizing paid media strategies with the latest technologies.
Requirements
- Bachelor’s and/or Master’s degree in a relevant subject area, such as Computer Science or Business Analytics.
- 7+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
- Advanced expertise with SQL.
- Experience working with data visualization tools such as Tableau, Looker, or Power BI.
- Experience with workflow tracking or project management tools such as Airtable.
- Familiarity with data and software engineering processes and principles.
- Loose knowledge of Python or similar scripting languages.
- Knowledge of ad platforms, including Google Ads, Meta, Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo).
- Ability to manage multiple projects effectively and meet deadlines.
- Proven critical thinking and problem-solving skills.
Nice To Haves
- Knowledge of digital ad serving, tracking, and implementation.
- Experience with Spark and big data processing technologies.
- Experience building full-stack applications.
Responsibilities
- Maintain product roadmaps for Performance Marketing tools and drive progress towards goals.
- Act as the subject matter expert and owner for performance marketing datasets.
- Build and improve data pipelines in collaboration with data engineering.
- Perform high-level product and project management, including tracking initiatives, writing technical user stories, and coordinating efforts between groups.
- Collaborate with software and data engineers to improve existing processes and tools, and create new ones.
- Innovate and refine data communication and insights delivery to the team and stakeholders.
- Facilitate work with UX/UI teams on requirements for wireframes and design elements, and translate functional requirements to software engineers.
- Leverage AI and LLMs to build prototypes and tools in collaboration with the broader team.
Benefits
- Full range of medical, financial, and/or other benefits.
- Bonus and/or long-term incentive units may be provided.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
