Marketing Analyst

Berkshire Hathaway Direct Insurance Company•Stamford, CT

3d•Hybrid

About The Position

Berkshire Hathaway Direct Insurance Company (biBERK) is seeking an analytical and technically minded Marketing Analyst to scale digital marketing analytics and performance reporting. The role is at the intersection of growth marketing, data science, and web applications, using AI coding environments, digital tracking tools, and Python or R frameworks to build interactive dashboards. The work informs marketing investment, optimizes digital acquisition funnels, and tracks operational metrics for senior leadership. The position is hybrid and based in Stamford, Connecticut, with required office attendance for strategy and team alignment sessions. Attendance is weekly or monthly depending on location; the requirements specify a monthly session and a viable commuting distance to the Stamford office. The analyst will engineer and maintain production dashboards and custom analytical web tools, use generative AI to accelerate development, and work with technology teams on Azure-based data integration and secure deployment. The role also maintains GA4 and Google Ads tracking architecture and designs rigorous media testing to measure marketing incrementality.

Requirements

3–5 years of experience in marketing analytics, marketing science, or business intelligence.
Bachelor’s or Master’s degree in a quantitative field such as Computer Science, Economics, Mathematics, Statistics, or Data Science.
Must reside within a viable commuting distance of the Stamford, CT office to attend required monthly strategy and team alignment sessions.
Advanced proficiency in Python (Streamlit) and/or R (Shiny) for web application development and data visualization.
Deep expertise in GA4, including event tracking and custom dimensions, and Google Ads management platforms.
Hands-on experience using Claude or other LLMs for code generation, workflow automation, and refactoring.
Foundational understanding of the Azure ecosystem for data storage, query optimization, or web application hosting.
Proven understanding of statistical media testing, specifically Conversion Lift testing, Geo-Testing, and A/B experimentation architectures.

Nice To Haves

Experience in B2B commercial insurance, financial services, or insurtech environments is strongly preferred.
Prior experience with enterprise BI platforms such as Power BI or Tableau.

Responsibilities

Design, deploy, and support interactive analytical applications and custom web tools using Python (Streamlit) or R (Shiny).
Build reporting systems for direct-to-business marketing metrics, including quote-to-bind ratios, channel attribution, conversion velocities, and other funnel metrics.
Use AI to build and maintain dashboards in an Azure environment.
Champion generative AI tools such as Claude within marketing operations.
Use LLM workflows to accelerate code synthesis, automate data pipelines, and refactor analytical scripts to streamline dashboard delivery.
Partner with internal technology teams in the Azure ecosystem to integrate marketing data streams, support data warehouse migrations, and ensure secure deployment of analytical web applications.
Maintain and enhance digital analytics architecture across GA4 and Google Ads.
Oversee custom dimension setups, event-driven tag management, and B2B lead attribution to maintain data integrity across digital channels.
Design, run, and evaluate rigorous media testing frameworks to measure marketing incrementality.
Execute Conversion Lift studies, Geo-Testing/Match-Market models, and A/B experiments across digital channels.

Benefits

Medical insurance (PPO/HDHP).
Vision insurance.
Disability insurance.
Life insurance.
Enhanced dental plan with orthodontia coverage, in addition to a standard plan.
Generous PTO for benefit-time eligible employees.
Paid company holidays and four floating holidays.
Paid parental leave.
Employee Retirement Savings Plan/401(k) with company match and immediate vesting.
Education Assistance Program offering 100% upfront tuition reimbursement after six months of service for approved degree programs.
Service Recognition Program providing a monetary vacation award every five years of employment.
Wellness initiatives, including Fitness Center and Weight Watchers reimbursement programs.
Voluntary accident, critical illness, and hospital indemnity benefits.
Employee discount and rewards program on travel, tickets, electronics, home, and more.