Marketing Analyst
About The Position
The Marketing Analyst supports a global marketing communications team with marketing operations, content management, digital updates, and project coordination. The role involves maintaining marketing assets and coordinating website and content updates, project timelines, and cross-functional marketing initiatives in a corporate environment. The position is a contract role based onsite in Southfield, Michigan. The listed pay range is $28.00–$30.00 per hour. Eligible benefits for this temporary role may include medical, dental, and vision coverage; critical illness, accident, and hospital coverage; a 401(k) retirement plan with pre-tax and Roth post-tax contributions; voluntary life and AD&D insurance; short- and long-term disability; a health spending account; transportation benefits; an employee assistance program; and time off or leave such as PTO, vacation, or sick leave. Benefit eligibility may depend on job classification and length of employment, and benefits are subject to plan terms.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
- The posting states “25 years of experience” in marketing communications, marketing operations, digital marketing, content operations, project coordination, or a related area.
- Strong project management and organizational skills.
- Experience managing marketing collateral, digital content, websites, presentations, or marketing documentation.
- Strong attention to detail and ability to manage multiple priorities simultaneously.
- Proficiency with Microsoft Excel and PowerPoint.
- Strong written and verbal communication skills.
- Ability to collaborate effectively across cross-functional teams.
Nice To Haves
- Experience with content governance, brand consistency, or large-scale content updates.
- Familiarity with content management systems, digital asset management platforms, or work management tools.
- Experience working with creative agencies, production vendors, or regional stakeholders.
- Experience with web content, localization, translation workflows, or digital analytics.
- Experience in B2B, manufacturing, industrial, automotive, commercial vehicle, or aftermarket environments.
- The ideal candidate is described as having “35 years” of marketing communications or marketing operations experience in a corporate environment and a track record of managing content trackers, marketing assets, website updates, timelines, and multiple stakeholders.
Responsibilities
- Support updates to customer-facing marketing and brand materials.
- Maintain inventories of marketing assets, including ownership, status, priority, and required updates.
- Coordinate updates to brochures, presentations, product materials, videos, templates, event materials, and other marketing collateral.
- Maintain version control, source files, and asset documentation.
- Identify outdated, duplicate, incomplete, or inconsistent materials.
- Assist with website content and digital asset updates.
- Perform quality checks for content accuracy, working links, correct asset versions, and brand consistency.
- Support content replacement and migration projects.
- Assist with localization and translation workflows as needed.
- Maintain project trackers covering timelines, milestones, owners, dependencies, and completion metrics.
- Coordinate deliverables across marketing, product, digital, creative, regional teams, agencies, and external vendors.
- Prepare project status updates and reporting.
- Communicate project risks, delays, approval needs, and outstanding content requirements.
- Analyze marketing asset inventories to identify gaps, outdated content, duplication, and update priorities.
- Support audits of marketing communications across channels and markets.
- Recommend improvements to content organization, governance, workflow efficiency, and asset reuse.
Benefits
- Medical, dental, and vision coverage, if eligible.
- Critical illness, accident, and hospital coverage, if eligible.
- 401(k) retirement plan with pre-tax and Roth post-tax contributions, if eligible.
- Voluntary life and AD&D insurance for employees and dependents, if eligible.
- Short- and long-term disability, if eligible.
- Health Spending Account (HSA), if eligible.
- Transportation benefits, if eligible.
- Employee Assistance Program, if eligible.
- Time off/leave, including PTO, vacation, or sick leave, if eligible.
