Marketing Analyst

Black Box•Plano, TX

2d•Onsite

About The Position

The Marketing Analyst will improve the effectiveness of marketing programs across Black Box’s Global Solutions Integration (GSI) business and regional markets. The role connects account-based marketing (ABM), digital marketing, and event performance with account engagement, pipeline, and opportunities to provide insights that guide marketing decisions and investment. The analyst will build a repeatable approach to marketing ROI tracking, create dashboards and performance reports, and connect data across marketing and sales systems. The role also uses AI tools such as ChatGPT and Claude to support analysis and improve workflows, while developing a shared knowledge base of marketing information, prompts, and proven processes. This is an in-office position in Plano, Texas, with a Monday–Friday schedule.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Computer Science, or a related field.
Technical skills in dashboard design and development.
Ability to use workflow automation and AI tools to simplify recurring reporting and marketing tasks and maintain a useful marketing knowledge base.
Familiarity with Salesforce, Pardot, LinkedIn, and social media reporting.
Practical knowledge and technical confidence using AI tools such as ChatGPT and Claude, including writing effective prompts, organizing information, and checking outputs.
Ability to prepare and validate data and keep marketing information clean, consistent, and accurate across systems.
Skills in dashboard development, marketing attribution, and trend analysis, with the ability to translate campaign and pipeline data into clear performance insights across audiences and markets.

Responsibilities

Create a unified data model connecting marketing activity from leads and contacts to accounts and opportunities.
Create and maintain ABM ROI dashboards covering account engagement, campaign effectiveness, and marketing influence on pipeline and opportunities across regions.
Analyze digital marketing performance and connect data from Salesforce, Pardot, ZoomInfo, LinkedIn, and events using SQL, Python, and APIs.
Compare campaign, channel, and market results to identify areas for improvement.
Connect marketing activity with account and opportunity records to report on engagement, conversions, pipeline progression, and influenced opportunities.
Improve reporting accuracy by checking data quality, resolving inconsistencies, and maintaining clear reporting definitions with marketing and sales teams.
Automate recurring data preparation, reporting, validation, and account-monitoring processes.
Use AI tools such as ChatGPT and Claude to support analysis, research, reporting, and routine marketing tasks.
Build and maintain a shared knowledge base of marketing information, reusable prompts, and proven workflows.
Produce regular performance summaries and recommendations for marketing action.