Marketing Analyst

Loyola Marymount University•Westchester, FL

17h

About The Position

Reporting to the Manager of Analytics, Budget, and Operational Excellence, the Marketing Analyst supports Loyola Marymount University's marketing, communications, and brand-building efforts through data analysis, reporting, dashboard development, and measurement strategy. The role transforms complex marketing data into clear, actionable insights to inform decisions across university marketing and communications initiatives. It partners with teams across marketing, communications, enrollment marketing, web, social media, and external agencies to evaluate performance, optimize campaigns, and strengthen data-informed marketing practices. The position measures campaign performance across digital and traditional channels; develops dashboards, scorecards, and reporting frameworks; establishes KPIs and measurement plans; monitors performance; and conducts analyses to support strategic decisions. It integrates data from multiple sources, develops automated reporting processes, and supports data quality, governance, and improvements to analytics infrastructure. The Marketing Analyst also communicates findings through recommendations, reports, presentations, and visualizations, and provides research and reporting support for transformation initiatives across the EVP & COO portfolio as needed.

Requirements

Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Data Analytics, Information Systems, or a related field.
Two years of experience in marketing analytics, business intelligence, digital analytics, or a related function.
Demonstrated experience creating dashboards and reporting solutions that support business decision-making.
Strong analytical, quantitative, and problem-solving skills.
Excellent written and verbal communication skills, including the ability to explain complex information clearly.
Experience analyzing digital marketing performance across channels such as Google, Meta, LinkedIn, email, and web.
Strong attention to detail and commitment to data accuracy.
Ability to manage multiple priorities and collaborate effectively across teams.

Nice To Haves

Advanced Excel skills, including pivot tables, lookups, and data cleaning.
Experience with Tableau, Looker Studio, or a similar business intelligence platform.
Google Analytics 4 experience.
CRM reporting experience, such as Slate or HubSpot.
Experience with data blending and automated reporting workflows.
Basic SQL proficiency.
Experience working with APIs and multiple data sources.
Familiarity with digital advertising platforms and attribution methodologies.

Responsibilities

Measure and report on marketing and communications campaign performance across digital and traditional channels.
Develop and maintain dashboards, scorecards, and reporting frameworks that provide timely performance insights.
Establish campaign KPIs and measurement plans, ensuring accurate tracking and data collection before launch.
Monitor marketing performance and identify trends, opportunities, and areas for optimization.
Conduct ad hoc analyses to answer business questions and support strategic decision-making.
Develop benchmarks and performance targets using historical data and industry standards.
Integrate and analyze data from CRM platforms, web analytics tools, advertising platforms, social media channels, email marketing systems, and spreadsheets.
Build and maintain automated reporting processes to improve efficiency and data accuracy.
Ensure data quality, consistency, and governance across reporting environments.
Support improvements to marketing analytics infrastructure and reporting capabilities.
Translate analyses into concise, actionable recommendations for non-technical audiences.
Create executive-ready reports, presentations, and visualizations communicating performance and outcomes.
Partner with marketing teams to interpret results and recommend strategies to improve campaign effectiveness.
Serve as a resource on marketing measurement, attribution, and analytics best practices.
Provide research, data analysis, and reporting support for transformation initiatives across the EVP & COO portfolio as needed.
Exhibit behavior supporting the university's mission, vision, and values; model professional, responsible, accountable, and ethical conduct; and demonstrate outstanding customer service.