Marketing Analyst

Groundworks•Irving, TX

4d•$80,192 - $100,241•Onsite

About The Position

The Marketing Analyst collects, analyzes, and interprets marketing and business data to support strategic decisions and improve campaign performance. The role provides insights into customer behavior, lead generation, and return on marketing investments to support data-informed growth across Groundworks’ brands and markets. The position is based at Groundworks’ corporate office in Irving, Texas, and works closely with marketing, product, and sales teams in a collaborative environment. It is a full-time role with regular business hours and occasional extended hours to support project deadlines or critical initiatives.

Requirements

Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
At least 3 years of experience in marketing analytics, business intelligence, or a related role.
Strong analytical and quantitative skills.
Proficiency in Excel and data visualization tools such as Power BI, Tableau, or Google Data Studio.
Experience with marketing platforms and CRMs such as HubSpot, Salesforce, and Google Analytics.
Ability to interpret data and communicate insights clearly and actionably.
Strong attention to detail and commitment to data accuracy.
Excellent collaboration, presentation, and communication skills.

Nice To Haves

Experience in a multi-location, service-based organization.

Responsibilities

Monitor Paid Social and Display campaigns to identify trends, benchmarks, risks, and opportunities.
Analyze user behavior, cohorts, and funnel performance to provide insights to Product, Marketing, Lifecycle, Customer Experience, and Creative teams.
Analyze audiences, attribution, and creative performance and recommend ways to improve return on advertising spend (ROAS).
Communicate the effectiveness of new creative, campaign launches, and optimizations using internal and external data sources.
Analyze historical and operational metrics and improve processes to support financial results.
Develop data-layer and pixel implementations for development teams to implement.
Collaborate with internal data teams to manage reporting, analysis, and report automation.
Report to work regularly and reliably on time each working day.
Perform other duties as necessary or assigned.