Marketing Analyst, Customer Behavior & Lifecycle

Fanatics•Jacksonville, FL

2d•Hybrid

About The Position

We are seeking a Marketing Analyst to support customer behavioral analysis on our Lifecycle Marketing team. This role works closely with our Senior Marketing Analyst to identify and enable high-quality behavioral signals and customer-level attributes in our CDP for targeting and personalization across our cross-channel marketing campaigns, optimizing for engagement and list-health. They will be a resource for various teams across Fanatics to answer ad hoc questions about customer behavior (eg. “how do buyers of a certain brand compare to those across the entire enterprise?”). Additionally, they will be an evangelist for AI adoption across the team – identifying opportunities for operational efficiencies and deeper analytics through AI workflows. This is a highly collaborative role that blends technical curiosity with behavioral signals to further develop a wholistic customer view and experience.

Requirements

3+ years of experience in ecommerce, CRM, lifecycle marketing, or a related field with a focus on analytics.
Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles.
Strong in SQL and working with large datasets.
Strong communication skills, with the ability to translate complex strategical requirements into technical terminology.
Hands-on experience building workflows to improve operational efficiency via AI (Claude, ChatGPT, etc).

Nice To Haves

Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform & Journey Optimizer.
Background in retail, e-commerce, or multi-brand organizations.
Understanding of email deliverability fundamentals (bounces, complaints, sender reputation, engagement signals), email authentication records (DMARC, DKIM, etc), and sender reputation management.

Responsibilities

Partner with senior marketing analysts, engineering, and strategy teams to define, validate, and enable customer-level behavioral signals and attributes across our CDP.
Support lifecycle marketing initiatives by providing behavioral insights for targeting, segmentation, and personalization.
Act as SME on customer activity data, connecting disparate data sets to answer questions on ecommerce customer behavior across the enterprise.
Define standards to monitor and maintain overall marketing database health, including subscriber validity, engagement signals, and suppression logic.
Own the advancement of AI capabilities for the Customer Operations Lifecycle Marketing team, identifying and piloting opportunities to apply AI/ML to day-to-day operations and analytics.
Create clear summaries, visuals, and readouts that make complex behavior easy to understand for non-technical stakeholders.