VP, Customer Lifecycle Marketing

Blue Yonder • Scottsdale, AZ

1d • $193,198 - $250,802 • Remote

About The Position

Blue Yonder, a global leader in supply chain management, is seeking a Vice President, Lifecycle Marketing to design and lead a new, cohesive function responsible for how we communicate with customers across their entire journey with Blue Yonder. This role will consolidate fragmented customer-facing marketing activities into one function, building a consistent, AI-powered approach to broadcast customer communications, lifecycle campaigns, and cross-sell/upsell programs. This is a marketing and communications leadership role focused on scaled, coordinated engagement across every customer touchpoint, including in-product/platform engagement and the customer portal. The VP will partner closely with the Revenue Marketing (Demand Generation) team, drawing on and contributing to shared campaign infrastructure, creative, and marketing technology.

Requirements

• 10–15+ years in customer marketing, lifecycle marketing, growth marketing and/or business development roles, including experience building or significantly scaling a function or team.
• Experience in B2B SaaS or enterprise technology; supply chain, logistics, or retail technology experience is a plus.
• Demonstrated success partnering across Marketing, Customer Success/CX, Product, and Sales, including influencing without direct authority during organizational change.
• Track record of using in-product messaging, customer portals, or similar owned digital touchpoints as active marketing channels, not just support tools.
• Strong working knowledge of marketing automation, CDPs, personalization engines, and AI-driven marketing technology.
• Ability to connect customer marketing programs to retention, expansion, and revenue outcomes.
• Bachelor's degree in Marketing, Business, or a related field.
• Organizational design and change leadership — comfortable standing up a new function from scattered parts.
• Strong cross-functional collaboration and stakeholder management skills.
• Customer-centric, data-driven decision-making.
• Strategic vision paired with hands-on execution.
• Clear, persuasive communication and presentation skills.

Nice To Haves

• supply chain, logistics, or retail technology experience is a plus.

Responsibilities

• Build and Lead the Lifecycle Marketing Function: Design and stand up a new, unified Lifecycle Marketing function, consolidating customer-marketing activities currently scattered across Marketing and other organizations into a single, cohesive team and operating model.
• Define a clear charter and framework for the complete customer lifecycle — onboarding, adoption, renewal, expansion, and advocacy — so every stage has consistent ownership and messaging.
• Partner with CX, Marketing, and AS leadership to manage the organizational transition, including scoping which existing roles, programs, and budgets move into the new function.
• Develop the governance, calendar, and approval process needed to ensure all broadcast communications to customers — email, in-app, portal, events, and campaigns — are coordinated rather than siloed.
• Build customer segmentation and journey maps that drive targeted, relevant messaging by lifecycle stage, product usage, and account tier.
• Establish Lifecycle Marketing as the connective tissue between Marketing, CX, Product, Sales, and Customer Success on anything that touches existing customers at scale.
• Partner with Sales, Customer Success, and Product to identify expansion, cross-sell, and upsell opportunities within the installed base.
• Build always-on nurture programs and targeted campaigns that surface relevant products and services to customers at the right moment in their journey.
• Define and report on pipeline and revenue contribution from lifecycle and expansion campaigns, in partnership with Sales Operations and Marketing Operations.
• Treat in-product messaging (the software itself) and the customer portal as owned, coordinated marketing channels — not incidental UI elements.
• Partner with Product and UX teams to plan and govern in-app announcements, banners, walkthroughs, and notifications as part of the broader lifecycle communications calendar.
• Shape the customer portal's content and communication strategy so that self-service support experiences also reinforce adoption, retention, and expansion messaging.
• Partner closely with the Revenue Marketing team on campaign development, creative production, and shared marketing automation infrastructure.
• Ensure lifecycle and customer campaigns are integrated with the broader demand generation calendar, brand standards, and messaging architecture.
• Collaborate on shared martech capabilities — marketing automation, CDP, personalization, and analytics platforms — relevant to both new-logo and existing-customer marketing.
• Leverage AI and automation to personalize lifecycle communications at scale, moving beyond static, one-size-fits-all customer messaging.
• Champion the use of predictive signals (usage, health scores, churn risk, expansion propensity) to trigger the right message to the right customer at the right time.
• Stay ahead of emerging customer engagement technology and bring an AI-first point of view to how Blue Yonder communicates with its customer base.
• Define and own KPIs for the function, including retention, net revenue retention (NRR), product adoption, engagement, and cross-sell/upsell revenue.
• Report regularly to marketing and CX leadership on program performance and business impact.

Benefits

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

What This Job Offers

• Job Type: Full-time
• Career Level: Executive