Marketing & Alliances Director

Citrin Cooperman•New York, NY

9d•$120,000 - $240,000

About The Position

The Salesforce Marketing & Alliances Director develops and executes marketing and alliance strategies to strengthen Citrin Cooperman’s position in the Salesforce ecosystem, increase brand awareness, and drive measurable business growth. The role combines strategic marketing leadership with hands-on alliance development and works closely with leadership, Account Directors, and Salesforce stakeholders to create demand, build strategic relationships, generate qualified pipeline, and accelerate revenue growth. The Director owns marketing strategy and execution while building lasting relationships across the Salesforce channel. The role includes integrated marketing and demand generation, Salesforce alliance and partner marketing, channel business development and alliance management, and marketing operations, analytics, and performance measurement. The position is based in New York City, New York, and is listed as full-time at the experienced level. The salary range is $120,000–$240,000.

Requirements

At least 8 years of combined experience in B2B marketing, partner marketing, alliances, business development, or related professional services roles.
Demonstrated experience developing and executing marketing strategies supporting business growth, brand positioning, demand generation, and revenue objectives.
Experience in technology consulting, professional services, enterprise software, or a related B2B environment.
Strong understanding of the Salesforce ecosystem, including its partner landscape, sales organization, practice areas, competencies, offerings, and strategic priorities.
Experience developing and executing partner or channel marketing programs with sales teams and external partners.
Ability to build strategic relationships with senior stakeholders and translate those relationships into meaningful business opportunities.
Strong understanding of brand management, marketing communications, campaign development, and demand generation.
Experience measuring marketing performance and using analytics to evaluate campaign effectiveness, pipeline contribution, and business outcomes.
Ability to develop compelling messaging and marketing content that communicates technical capabilities and business value to executive and business audiences.
Ability to collaborate effectively with sales, marketing, consulting, and executive leadership teams.
Strong strategic thinking, analytical, problem-solving, and project management skills.
Excellent written, verbal, presentation, and interpersonal communication skills.
Ability to manage multiple priorities, work independently, and execute effectively in a fast-paced, evolving environment.
Strong leadership skills, sound business judgment, and a commercially focused approach to marketing and alliance development.

Nice To Haves

Experience working for or directly with a Salesforce consulting partner, systems integrator (SI), or global systems integrator (GSI).
Established relationships within the Salesforce partner ecosystem and experience engaging Salesforce field sales and alliance teams.
Experience coordinating joint go-to-market strategies, co-selling initiatives, partner campaigns, and Salesforce-related events.
Familiarity with Salesforce partner program processes, partner relationship management, opportunity registration, and joint pipeline development.
Experience marketing Salesforce consulting services and communicating service offerings and technical capabilities in business-oriented terms.
Experience with marketing automation, CRM reporting, campaign analytics, and marketing project management tools.
Experience developing thought leadership, customer success stories, and differentiated messaging in a competitive technology services market.

Responsibilities

Develop and execute an integrated marketing strategy aligned with company growth objectives, service offerings, target markets, and Salesforce alliance strategy.
Build and manage marketing programs to increase brand awareness, strengthen market positioning, generate qualified leads, and contribute to revenue growth.
Develop targeted messaging and campaigns for buyer personas, industries, and Salesforce stakeholders.
Translate Salesforce expertise, service offerings, and client successes into value propositions, thought leadership, and differentiated market positioning.
Plan and execute campaigns across digital channels, email, content, social media, events, and other relevant channels.
Align marketing activities with sales priorities, account plans, and business development opportunities in partnership with Account Directors and leadership.
Develop marketing content, sales enablement materials, presentations, case studies, customer success stories, and other sales-support assets.
Use client wins, go-lives, testimonials, and industry expertise to strengthen brand and market credibility.
Establish marketing goals, KPIs, and reporting processes to measure campaign engagement, lead generation, pipeline contribution, and effectiveness.
Manage multiple concurrent marketing initiatives, including priorities, timelines, and execution accountability.
Develop and execute a Salesforce alliance marketing plan aligned with business objectives and Salesforce partner and field priorities.
Build and maintain relationships with Salesforce stakeholders, including Account Executives, Sales Programs, Partner Sales, RVPs, AVPs, Industry Advisors, and other partner leaders.
Create persona-based campaigns and messaging tailored to Salesforce stakeholders and their business objectives.
Collaborate with Salesforce sales personnel and Account Directors on joint campaigns, events, sponsorships, and co-marketing initiatives.
Increase visibility and engagement in the Salesforce ecosystem through events, thought leadership, partner programs, and targeted outreach.
Develop repeatable partner marketing programs and co-selling plays that help Salesforce field teams understand company capabilities and identify referral opportunities.
Coordinate collection, organization, and promotion of customer wins, successful implementations, and other proof points through appropriate partner and marketing channels.
Track Salesforce partner marketing engagement and effectiveness and use findings to refine campaigns.
Monitor Salesforce partner ecosystem priorities and competitive landscape to identify differentiation and growth opportunities.
Align marketing initiatives with alliance objectives, including partner engagement, referrals, co-selling, and pipeline development.
Build and maintain strategic relationships throughout the Salesforce ecosystem to increase visibility, credibility, and access to business opportunities.
Drive inbound leads and opportunities through Salesforce AE referrals, partner relationships, joint account planning, and co-selling.
Participate in business planning and regular pipeline meetings with Salesforce stakeholders, Account Directors, and internal leadership.
Support Account Directors with account planning, opportunity development, pursuit strategy, and co-selling.
Identify opportunities to present, sponsor, or co-market at Salesforce-related events and industry forums.
Coordinate registration and tracking of sourced and jointly developed leads and opportunities through the Salesforce partner portal and relevant internal systems.
Translate partner intelligence, emerging market opportunities, partner priorities, and competitive developments into actionable business development and alliance strategies.
Establish and maintain marketing performance metrics, dashboards, and reporting for campaign effectiveness, lead generation, partner engagement, and pipeline contribution.
Track marketing-sourced and marketing-influenced opportunities and communicate results, trends, and recommendations to leadership.
Monitor alliance pipeline, referral activity, campaign performance, and partner engagement against goals.
Use market research, campaign analytics, and competitive intelligence to identify growth opportunities and improve marketing effectiveness.
Manage marketing budgets, resources, project timelines, and priorities to maximize impact and return on investment.
Maintain organized marketing content, campaign records, and project management systems across concurrent initiatives.
Ensure marketing activity aligns with sales priorities, alliance objectives, and revenue growth targets; communicate progress, challenges, pipeline trends, and recommendations to leadership.