Marketing Admin

Ilderton Dodge Chrysler Jeep RAM•High Point, NC

About The Position

Ilderton Auto is seeking a highly organized and detail-oriented Marketing Administrator to join its team in High Point, North Carolina. The role executes the dealership's marketing strategy, manages digital marketing platforms, analyzes vendor performance, and supports sales initiatives. It includes managing CRM systems, coordinating with third-party marketing vendors, maintaining website accuracy, overseeing social media accounts, and developing targeted marketing campaigns. This is a full-time position in the automotive industry. The ideal candidate is analytical, creative, self-motivated, and able to manage multiple priorities while supporting the dealership's sales and marketing objectives.

Requirements

High school diploma or GED required.
Strong organizational and time management skills, with the ability to prioritize multiple tasks effectively.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office Suite, including Word, Excel, and Outlook.
Strong computer literacy and ability to learn new software platforms.
Ability to analyze data, prepare reports, and communicate findings effectively.
Strong attention to detail and commitment to accuracy.
Ability to work independently with minimal supervision.
Excellent interpersonal skills and ability to collaborate with management, sales associates, and outside vendors.
Ability to adapt to changing priorities, deadlines, and business needs.
Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.

Nice To Haves

Previous experience in marketing, administration, or a related field.
Experience with CRM platforms, digital marketing, or social media management.

Responsibilities

Execute marketing strategies established by the dealership's sales leadership team.
Coordinate communication between the dealership and third-party marketing vendors.
Collaborate with Sales Management to evaluate third-party vendor performance and marketing effectiveness.
Prepare and distribute monthly reports to leadership regarding vendor performance, lead generation, and return on investment.
Manage and maintain the dealership's CRM and Podium platforms.
Monitor CRM performance and notify the General Manager of concerns, including decreased lead volume, appointment ratios, and closing ratios.
Create and manage CRM follow-up campaigns and customized marketing campaigns targeting specific customer groups.
Recommend monthly promotions and special offers based on current Stellantis incentives and manufacturer programs.
Monitor and maintain the dealership's website to ensure accuracy, functionality, and timely updates to vehicle images and inventory information.
Update website disclosures, disclaimers, and promotional information as needed.
Manage dealership social media accounts, ensuring consistent engagement and posting at least once per week.
Conduct monthly one-on-one meetings with sales associates to review CRM usage, address training needs, and improve system effectiveness.
Develop and produce marketing materials to support dealership promotions, campaigns, and sales initiatives.
Analyze website performance, lead generation trends, and marketing campaign results to identify opportunities for improvement.
Maintain effective communication with management, sales associates, and outside vendors regarding marketing initiatives and performance.
Perform other duties as assigned.