Marketing Account Manager

Kennedy Krieger Institute • Baltimore, MD

2d • $57,140 - $99,306 • Hybrid

About The Position

The Marketing Account Manager serves as the primary marketing account manager for assigned fundraising initiatives, overseeing project execution, timelines, workflows, and vendor coordination to ensure alignment with philanthropic goals. This role develops and directs integrated donor engagement and marketing strategies, including multi channel campaigns, digital storytelling, and planned giving communications, to drive donor response and support institutional growth. The position manages key programs and vendor relationships, collaborates closely with philanthropy, marketing, public relations, and social media teams, and supports internal engagement efforts to foster a culture of giving across the Institute.

Requirements

• Bachelor's degree in non-profit management, journalism, digital communications, communications, English, Marketing, sociology, anthropology or a related field of study is required.
• Minimum six years of professional experience in marketing or advertising is required.

Nice To Haves

• Master’s degree or post-bachelor’s related coursework is preferred.
• Minimum three of professional experience in fundraising communications and project management is preferred.

Responsibilities

• Functions as the primary marketing account manager for assigned philanthropy initiatives, managing timelines, workflows, deliverables, and approvals. Ensures projects are executed on schedule, within scope, and in alignment with fundraising goals by coordinating internal teams and external vendors as needed.
• Provides oversight for the Ambassador Program, helping to manage logistics for interactions with ambassadors, assigning roles to other team members, and coordinating the use of the gathered stories across marketing channels.
• Manages the project-based relationship with Stelter, a third-party vendor engaged for planned giving communication with targeted donor groups.
• Helps develop and direct marketing plans, donor engagement strategies, and multi-channel campaigns to generate sustainable donor and prospect response, as well as increase philanthropic contributions for both the Institute as a whole and specific programs, centers, and projects. These plans may include tactics such as advertising, donor impact storytelling, high-visibility digital campaigns, direct response, website updates, donor newsletters, annual reports, social media campaigns, and integrated web marketing efforts.
• Collaborates on marketing strategies for priority donor-funded programs and other philanthropic initiatives that drive institutional growth.
• Works with the public relations and social media team on donor engagement initiatives across digital platforms, utilizing high-impact storytelling content that showcases donor impact and institutional success.
• Develops internal marketing strategies to increase staff awareness and participation in philanthropy efforts, ensuring a culture of giving within the Institute, including the Institute’s Employee Giving Drive.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level