Marketing Account Manager

demandDrive•Waltham, MA

3d•Hybrid

About The Position

demandDrive is a growth-focused go-to-market agency that helps B2B organizations accelerate pipeline and revenue through integrated sales, marketing, and revenue operations solutions. We partner with companies ranging from emerging businesses to enterprise brands to design and execute customized programs that align strategy, technology, and execution across the full customer journey. Our services include sales development, demand generation, digital marketing, website development, CRM optimization, and GTM systems support—all built to deliver measurable business outcomes. At our core, we combine smart technology, data-driven processes, and talented people to help clients grow faster and operate more efficiently. As a Marketing Account Manager, you won't just be the bridge between the client and the agency; you will be the strategic lens through which all work is filtered. In this role, you will lead one of our largest and most complex marketing accounts, focusing heavily on the intersection of Website Optimization (SEO, CRO, Tech, and User Journey) and CRM strategy. We aren't looking for a passive liaison. We need a proactive partner who can challenge the status quo, interpret data into actionable insights, and ensure that every deliverable—from a technical SEO fix to a CRM automation—aligns with the client’s high-level business objectives.

Requirements

3–5+ years of account management experience within a digital marketing or web agency, specifically managing high-revenue or enterprise-level clients.
A strong understanding of the Website Lifecycle, including SEO best practices, technical web requirements, and how UX/UI impacts the user journey.
Proven ability to look at a project and see the "big picture"—you should be comfortable discussing LTV, conversion funnels, and data integration.
Experience working with CRM platforms and an understanding of how they integrate with web properties to drive conversions.
Expert-level ability to manage cross-functional teams and complex timelines without losing sight of the details.
Exceptional presentation and interpersonal skills; ability to navigate high-pressure situations with grace and authority.
Must bring a high level of "proactive energy"—we want someone who is genuinely excited by solving puzzles and exceeding client expectations.
Bachelor's degree in Marketing, Communications, Business, or a related technical field.

Responsibilities

Act as the lead strategist for our flagship account, ensuring all initiatives across SEO, CRO, and CRM are integrated and driving toward specific growth KPIs.
Move beyond "order taking" to provide a strategic lens on all projects, identifying gaps in the current user journey and proposing innovative digital solutions.
Serve as the high-level orchestrator between client stakeholders and internal specialists, ensuring that requirements are communicated clearly and executed cohesively across all departments.
Drive the roadmap for website excellence, focusing on the technical health of the site, organic search visibility, and conversion rate optimization (CRO) to maximize user journey efficiency.
Partner with the client to refine their CRM strategy, ensuring data-driven personalization and seamless handoffs between web experiences and lead nurturing.
Translate complex client goals into actionable project plans for internal specialists (Dev, UX/UI, SEO, and Data), ensuring the technical execution matches the strategic vision.
Oversee the planning, resourcing, and delivery of large-scale website projects—ranging from technical audits and landing page optimization to full-site enhancements.
Use Wrike to manage sophisticated workflows, budgets, and team resourcing, ensuring high-stakes projects remain on-time and on-budget.
Proactively identify opportunities to expand the account's digital footprint through new technologies, service offerings, and strategic pivots.
Regularly interpret web performance metrics and CRM data to report on ROI and pivot strategies in real-time based on user behavior.

Benefits

Hybrid or remote (dependent on location)
Health coverage and other health & wellness benefits via BCBS
vision care
dental coverage (Delta Dental)
paid paternity & maternity leave
life+disability insurance
401(k) matching
Paid time-off
14 paid holidays
Great work-life balance & positive company culture
Team contests/ competitions to earn rewards
Team happy hours
Business casual dress code
Company laptop, full tech stack+tools, and other resources provided by demandDrive