Marketing Account Manager

Raymond James•Saint Petersburg, FL

3d•Hybrid

About The Position

Under limited direction, leads tactical implementations and oversees plan development for campaigns for business units, financial advisors and other internal clients. Makes recommendations based on understanding of industry and competitive environment for smaller accounts within Marketing. Serves as the liaison between smaller accounts and the department to ensure that proper branding, communications and production goals are met. May lead small projects with minimal scope or impact.

Requirements

Advanced Knowledge of: Marketing process and overall business knowledge sufficient to develop marketing strategies within the organization on inter-departmental, corporate, business-to-business, and/or client levels.
Industry trends with the ability to determine and convey their potential impact upon various clients.
Creative production processes.
Organizational, planning and time management skills – as well as a “roll up the sleeves” mentality – sufficient to independently oversee multiple projects from start to completion.
Excellent written and oral communication skills, as well as strong interpersonal skills.
Proven negotiation, conflict resolution and relationship management skills
Operating standard office equipment and using required software applications.
Ability to Interact with management at all levels.
Analyze and problem solve, with demonstrated ability to develop solutions against findings.
Lead work groups on a daily basis, utilizing leadership skills.
Work with a wide range of constituencies in a decision-making framework.
Work in a client-focused and team-based environment.
Be a creative thinker and have an entrepreneurial mindset.
Work in a dynamic, growing environment.
General Experience - 7 to 12 months

Responsibilities

Supports client relationships and overall management of assigned business units or financial advisors remaining both proactive in delivering added value to clients and responsive to meeting needs.
Accountable for developing and building client relationships.
Meets with a small range of individuals and business units throughout company to promote the strategic services of the Marketing Department.
Researches strategic concepts and develops programs – in essence, serving as strategic business partner to assigned major accounts.
Interprets market research data and makes actionable business decisions.
Provides recommendations to clients on brand and business objectives.
Develops and monitors tactical initiatives that support clients’ objectives and strategies.
Establishes, administers and monitors timelines and budgets for clients at the account level.
Manages day-to-day account activities including contacting clients, monitoring daily workflow and overseeing projects.
Works with sub-department managers and traffic management specialists to oversee production by managing cross-functional teams for projects and day-to-day partner success.
Coordinates creative elements of tactical initiatives and, together with creative team, present concepts to department’s clients.
Writes sales materials – creating original concept, drafting, editing and proofing content.
Performs other duties and responsibilities as assigned.