Marketer (Onsite - Las Vegas, Nevada

PACS•Remote - Nevada, NV

2d•$70,000 - $120,000•Onsite

About The Position

The Marketer develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services. This is an in-person position located in Las Vegas, Nevada; the specific location will be discussed during the interview. The role includes direct or indirect supervisory responsibilities and works with the Administrator and department directors to promote the facility, maintain and increase census, and provide accurate information about its programs and services. The position maintains public and internal communications, ensures materials and information are accurate and handled in accordance with privacy requirements, supports customer satisfaction efforts, and builds positive relationships with residents, families, staff, media, and community organizations. It also helps plan relevant training, supports resident programs and publications, and prepares and manages the departmental operating budget in collaboration with the Administrator.

Requirements

Bachelor’s degree from an accredited college or university, or equivalent; five years of marketing/public relations experience in a healthcare setting may be accepted in lieu of a degree.
Proficiency in Microsoft Office Suite.
Must occasionally lift or move up to 25 pounds.
Prolonged use of a desktop or laptop computer.
Regularly required to sit, stand, walk, talk, read, and hear.
Frequent use of office equipment, including copier, scanner, fax, telephone, and calculator.
May be required to assist in resident evacuation during emergencies.

Responsibilities

Plan, develop, organize, implement, evaluate, and direct facility public relations and marketing programs to maintain and increase census and provide accurate information about the facility, its programs, and services.
Maintain a current listing of resident care employee phone numbers.
Develop and maintain written policies and procedures for releasing information about residents, employees, and the facility in accordance with privacy rules and regulations.
Assist department directors with marketing and public relations policies and procedures, and build rapport across departments so staff understand their roles in these programs.
Review marketing and public relations policies annually and recommend updates as necessary.
Assist with developing, implementing, and tracking customer satisfaction surveys.
Interpret and communicate facility policies concerning information release to employees, residents, families, visitors, and government agencies.
Ensure public materials, including manuals, brochures, and information packets, are accurate and up to date.
Organize and maintain internal communications through bulletin boards, newsletters, committee meetings, and announcements.
Schedule and participate in departmental meetings related to marketing and public relations.
Provide creative support to the activity and social services departments in developing resident programs and publications.
Maintain positive relationships with families, residents, and community and civic leaders.
Participate in community and civic groups to promote facility engagement and charitable activities.
Coordinate with news media to share positive developments, new programs, or promotions.
Keep the Administrator informed about media coverage or public information that could affect the facility.
During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.
Assist with planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.
Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.
Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.
Prepare and manage the departmental operating budget in collaboration with the Administrator.
Serve on committees as directed by the Administrator.
Maintain confidentiality of resident information, including protected health information.
Interpret and communicate resident rights to residents, families, and staff as appropriate.