Market Researcher

Justworks • New York, NY

6d • $121,000 - $151,000

About The Position

Justworks is seeking a strategic, autonomous, and rigorous Market Researcher for its Research & Insights team. The role leads end-to-end quantitative and qualitative research that informs brand strategy, product positioning, and go-to-market planning. The researcher independently manages moderately complex, concurrent research streams and serves as a partner to marketing, product, and communications teams.

The Market Researcher owns customer research panel strategy and execution, supports quarterly brand tracking operations, and helps partners act on consumer insights through clear data storytelling. The role also executes thought leadership research with Communications and external vendors, manages advertising and content testing with the brand team and creative agency, and delivers ongoing narrative and reporting support to marketing leadership. The researcher contributes to research-team infrastructure through reusable frameworks, improved ResearchOps workflows, light mentorship, peer review, and participation in data governance and peer learning.

Requirements

• 3–5 years of experience in applied market research, consumer insights, or a related field.
• Proficiency in mixed-methods research, including quantitative survey design, sampling, and advanced data cleaning, as well as qualitative interviews or message-testing facilitation.
• Advanced hands-on proficiency with survey platforms such as Qualtrics for survey programming, workflow design, and data cleaning.
• Strong data storytelling and synthesis skills, with the ability to tailor clear deliverables to stakeholders and connect research to business outcomes.
• Ability to navigate ambiguity, work autonomously with some coaching, and manage multiple project timelines.
• Organized and process-driven, with active engagement in AI literacy and emerging tools for modern research operations.
• Alignment with Justworks’ COGIS values: Camaraderie, Openness, Grit, Integrity, and Simplicity.

Nice To Haves

• Agency-side experience running tracking studies or panel workflows is highly preferred.
• Experience with research platforms such as Great Question and modern data systems.

Responsibilities

• Own the long-term strategy and execution of customer research panels, including portal management, participant experience standardization, and recruitment initiatives.
• Support Brand Tracker operations, including questionnaire updates, sample target management, data hygiene, procurement change orders, and quality checks on fielding data.
• Lead end-to-end execution of thought leadership research with Communications and external research vendors, including fielding, vendor management, and quality control.
• Partner with the brand team and creative agency to scope, execute, and synthesize advertising and content concept-testing cycles.
• Support marketing leadership with narrative and data storytelling for ongoing investments, quarterly brand report hygiene checks, bi-annual competitor benchmarking, and executive-ready recommendations.
• Collaborate with Marketing Operations, Product Marketing, and Data Analytics to integrate research data into dashboards and planning calendars.
• Design reusable research frameworks, optimize ResearchOps workflows, provide light mentorship and peer review, and participate in data governance groups and peer learning sessions.

Benefits

• The company describes a welcoming and casual work environment, great benefits, wellness program offerings, and company retreats; specific benefit details are provided through its Total Rewards resource.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed