Senior Market Researcher, Insurance Product & Marketing

Oscar Health•New York, NY

4d•$163,944 - $215,177•Hybrid

About The Position

Oscar is hiring a Senior Market Researcher to join its Insights & Analytics team within the Technology organization. The centralized function brings together User Research, Data Science, Analytics, and Market Research to strengthen how the company learns, makes decisions, and builds. The researcher will independently lead studies that deepen understanding of consumers, market dynamics, and the competitive landscape, including the needs, attitudes, preferences, and decision drivers shaping how people evaluate, choose, and stay with health insurance. Findings will inform decisions about growth, positioning, and insurance products. The role partners closely with Marketing, Strategy, Insurance Product, Product, User Research, Data Science, and Analytics. It suits a hands-on researcher who combines quantitative skills with qualitative curiosity, manages projects from scoping through delivery, and translates findings into clear business implications. The researcher will also help document, share, and reuse market research across Oscar. This position reports to the Vice President, Insights & Analytics. The role is based in Oscar's New York City office and follows a hybrid schedule, with three in-office days per week. Thursdays are required in-office days; the other two office days are flexible.

Requirements

At least 5 years of hands-on experience in market research, consumer insights, or a closely related applied research field.
Experience independently delivering research projects involving multiple stakeholders, from business question through actionable recommendations.
Strong quantitative research skills, including questionnaire design, sampling, data quality assessment, and analysis and interpretation of survey results.
Experience applying qualitative methods to understand consumer motivations and explain quantitative findings.
Experience conducting research that informs marketing, positioning, audience strategy, or product decisions.
Ability to combine primary research, secondary sources, and internal data into a coherent, evidence-based point of view.
Experience using survey platforms and analytical tools to work directly with research data.
Strong written and verbal communication skills, including presenting findings and recommendations to non-research audiences.
Ability to manage competing project priorities and work within ethical, privacy, compliance, and operational constraints.

Nice To Haves

Experience in healthcare, health insurance, benefits, financial services, or another regulated industry.
Experience researching insurance purchasing journeys or working with consumers, members, and brokers in a B2B2C environment.
Experience with segmentation, brand tracking, market sizing, or choice-based research methods such as conjoint or MaxDiff.
Experience managing external research agencies, panel providers, or syndicated research resources.
Education or training in market research, marketing, psychology, sociology, economics, statistics, or a related field.

Responsibilities

Independently lead market research projects from scoping and study design through questionnaire or discussion guide development, fieldwork, analysis, synthesis, and presentation.
Partner with stakeholders to clarify business questions, identify the decisions research should inform, and agree on scope, methods, timelines, and deliverables.
Research consumers, prospective and current members, and brokers to understand market needs, audience segments, purchase drivers, barriers to enrollment, and reasons for retention or switching.
Design and execute quantitative and qualitative studies, including surveys, interviews, concept and message testing, and brand and consideration research.
Support audience segmentation and market opportunity assessments using primary research, secondary sources, and internal data.
Track competitor offerings, positioning, and consumer trends, and translate relevant developments into implications for Oscar.
Partner with User Research, Data Science, and Analytics to connect market attitudes and stated preferences with observed behaviors and business performance.
Deliver clear recommendations that inform audience prioritization, value propositions, marketing strategy, and insurance product development, while communicating methodological limitations and uncertainty.
Manage research vendors and panel providers for assigned projects, including briefs, sampling requirements, data quality, timelines, and budgets.
Contribute to shared research tools, repositories, and repeatable approaches; share methods and provide feedback to colleagues where appropriate.
Use AI-enabled tools thoughtfully to support research efficiency and knowledge reuse while maintaining human oversight, analytical rigor, privacy, and compliance.
Apply ethical and inclusive research practices, including appropriate consent, accessible participation, and consideration of underrepresented and hard-to-reach audiences.
Comply with all applicable laws and regulations.
Perform other duties as assigned.