Market Research Director or Senior Director- For Future Consideration

National Research Group•New York, NY
•$100,000 - $150,000•Remote

About The Position

NRG is seeking candidates for future opportunities across its client services teams at the Research Director or Senior Director level. The role leads research initiatives across the full project lifecycle, from proposal development through report delivery, helping clients address business challenges and shape content, products, and strategies. Projects span audience, landscape, and brand studies, including concept and creative testing, messaging and positioning evaluation, market sizing, and segmentation. The position combines qualitative and quantitative research, data visualization, insight development, storytelling, client consulting, and team leadership. This is a full-time, exempt position. The posting is for future consideration; hiring needs and role specifics may vary. NRG is a global insights and strategy firm working across entertainment, technology, lifestyle, sports, and gaming. The company describes its work as bringing imagination, depth, and clarity to client challenges and emphasizes discovery, impact, belonging, collective inspiration, and humanity. The position is flexible/remote, with optional use of NRG offices in Culver City and New York. The target base compensation range in all U.S. locations is $100,000–$150,000; actual compensation depends on factors including skills, experience, and location.

Requirements

  • At least 7 years of experience in consumer insights, consumer research, or an analyst/strategy role at an entertainment, media, or technology company.
  • In-depth understanding of and experience with a range of complex qualitative and quantitative research methodologies.
  • Proven ability to build and nurture client relationships, understand client goals, deliver against them, and provide strategic guidance.
  • Ability to mentor and inspire junior team members.
  • Expertise analyzing structured and unstructured data to identify trends and insights.
  • Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs, and Google Slides.
  • Strong writing skills, including the ability to develop clear, concise stories from data insights.
  • Strong verbal communication skills and experience presenting to groups and sharing a point of view.
  • Self-motivation and ability to complete work effectively despite challenges.
  • Ability to manage time and competing priorities, stay organized, and meet deadlines.
  • Strong attention to detail and commitment to quality control and reporting.
  • Ability to collaborate effectively within and across teams, contribute hands-on, and respond constructively to feedback.
  • B.A. or B.S. degree in a field such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics, or a related field is ideally sought.

Nice To Haves

  • Experience with statistical significance testing, correlation analysis, multivariate analysis techniques such as cluster or segmentation analysis, and conjoint and discrete choice analysis.
  • Experience with statistical software packages such as SPSS or Q.
  • Additional degrees are welcome.
  • Enthusiasm for research, data-driven approaches, strategic thinking, and staying current on industry trends and developments.
  • Interest in entertainment, technology, gaming, sports, or lifestyle.

Responsibilities

  • Design and field complex research initiatives.
  • Lead all phases of qualitative and quantitative research projects, including proposal drafting, research design, questionnaire and discussion guide development, data analysis, and storytelling.
  • Conduct audience, landscape, and brand studies, including concept and creative testing, messaging and positioning evaluation, market sizing, and segmentation.
  • Turn research data into clear, actionable insights and recommendations through visual, creative, story-driven reports.
  • Troubleshoot complex project issues efficiently and effectively.
  • Identify and develop research opportunities with new and existing clients, cultivate client relationships, and support business growth.
  • Understand clients’ business objectives and provide strategic guidance as a trusted partner.
  • Help lead and develop a team by giving project feedback and training analysts and managers across methodologies.
  • Drive project execution with senior team members and oversee junior team members coordinating logistics with internal and external operations teams, including programming, fieldwork, facilities, moderators, and data processing.
  • Partner with operations teams to move projects forward on stringent timelines.

Benefits

  • Flexible/remote work, with optional use of offices in Culver City and New York.
  • Unlimited PTO, volunteer days, and recharge days, including a full office closure during the week of Christmas and New Year’s.
  • Medical, dental, and vision insurance plans.
  • 401(k) with company match.
  • Paid parental leave.
  • Regular performance evaluations with opportunities for promotions and merit increases.
  • Educational and training reimbursement plan, plus training and professional development opportunities.
  • Employee perks program with discounts on travel, hotels, cars, fitness, movie tickets, and more.
  • Resources for mental health, inclusive care, and family building.
  • Company-wide employee recognition program, NRGratitude.
  • Regular team and company events and activities, including annual summer and holiday parties.
  • Pet-friendly headquarters and pet insurance options.
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