Market Research Analyst II
About The Position
As a Market Research Analyst II, you will contribute to the design and execution of commercial strategies that grow revenue and market share. You will partner with product and business teams to shape pricing, packaging, and go-to-market plans, using data and insights to guide decisions. The role leads analytics and visualization projects from defining business questions and data requirements through delivering validated insights and actionable recommendations. It also builds and automates workflows integrating customer, prospect, product usage, and business data to support sample development, Voice of Customer (VoC) analysis, and recurring reporting. The analyst uses text mining and AI-assisted analysis of Gong conversations and other customer feedback to identify emerging needs, competitive insights, and purchase barriers. Findings are communicated through visualizations, reports, and presentations that help stakeholders monitor customer experience and business performance and understand business implications and data limitations. The role partners with strategy leads, product analytics teams, product managers, and user researchers to identify and prioritize customer discovery needs and share insights across the organization.
Requirements
- At least 5 years of experience in business analytics, data analytics, market research, customer insights, business intelligence, or a related role.
- Demonstrated experience leading analytical projects and familiarity with market research and Voice of Customer programs, including sample development, analysis, and insight generation.
- Proficiency in SQL, Excel, Python, R, or similar technologies for preparing and analyzing data, and Tableau, Power BI, or similar tools for dashboards and recurring reporting.
- Strong quantitative and qualitative analytical skills, including identifying patterns, understanding customer differences, and drawing sound conclusions while recognizing data limitations.
- Experience using text mining or AI-assisted tools to analyze customer feedback and validate themes and supporting evidence.
- Strong visualization, presentation, storytelling, and stakeholder management skills, with the ability to translate complex findings into actionable recommendations for cross-functional teams and senior leaders.
- Strong project management, attention to detail, and collaboration skills, with the ability to manage competing priorities, proactively resolve data issues, and work effectively in a fast-paced, matrixed environment.
Responsibilities
- Lead analytics and visualization projects end to end, from defining business questions and data requirements to delivering validated insights and actionable recommendations.
- Build and automate workflows integrating customer, prospect, product usage, and business data to support sample development, Voice of Customer analysis, and recurring reporting.
- Lead text mining and AI-assisted analysis of Gong conversations and other customer feedback to identify emerging needs, competitive insights, and purchase barriers.
- Communicate findings through visualizations, reports, and presentations that help stakeholders monitor customer experience and business performance and understand business implications and data limitations.
- Partner with strategy leads, product analytics teams, product managers, and user researchers to identify and prioritize customer discovery needs and share insights across the organization.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
