Market Intelligence & Strategy Manager

Taylor Morrison•Charlotte, NC

22h

About The Position

As a Market Intelligence & Strategy Manager working for Taylor Morrison you will collect and analyze data from secondary sources, competitive shops, and internal sources to provide support on recommendations on existing communities and future land opportunities with reliable forecasts of price and pace. Provide the “voice of the consumer” with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.

Requirements

Minimum Bachelor’s degree in Business, Real Estate, or quantitative field required. Equivalent industry experience preferred
4+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industry
Experience in data gathering from various sources and compiling into logical charts, graphs, tables, and written form
Highly proficient in Excel, Word and PowerPoint
Very strong written and verbal communication skills
FLSA Status: Exempt
Will have responsibilities such as: Interviewing, selecting, and training employees Setting rates of pay and hours of work Appraising productivity; handling employee grievances or complaints, or disciplining employees Determining work techniques Planning the work Apportioning work among employees Determining the types of equipment to be used in performing work, or materials needed Planning budgets for work Monitoring work for legal or regulatory compliance Providing for safety and security of the workplace
Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. Report to Division/Corporate Office/Community daily and adhere to schedule Ability to access, input, and retrieve information from a computer and/or electronic device Ability to have face to face conversations with customers, co-workers and higher level manager Ability to sit or stand for long periods of time and move around work environment as needed Ability to operate a motor vehicle if applicable Comply with company policies and procedure

Nice To Haves

Experience with housing database tools is a plus, but not required
Local Market knowledge preferred
Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Responsibilities

Evaluation and Recommendations on existing Community Positioning
Monthly completion and assessment of resale data
Regular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels). This can range from troubleshooting problematic communities, or collecting drivers of success to replicate
Experience in selected primary research including focus groups & survey creation/administration
Monthly completion and assessment of Competitive Market Assessment (CMA) for each community
Monthly positioning reviews with Division President and Ops team
Evaluation and recommendations on future Community Positioning
Fieldwork- perform site and competitive evaluations
CMA completion and communicate recommendations on price, product and promotion to the Division President and Ops team
Community design, floor plans, specifications, that culminate in Pace and Price forecasts
Resale analysis completion and discussion with Division President and Ops team
Portfolio Investment Committee (PIC) submittal reports. Finding data, pulling together the business case of what the benefits are purchasing this property and who are the customers
Consumer Group wants/needs identified through Focus Groups
Conduct focus groups, surveys or other research (as needed) to ensure proper product/price positioning prior to opening. Bring the voice of the consumer to product design and development. programming guide and actively participate in charrette process
Assist with new product development - provide consumer feedback
Strategic Plan Development and Evaluations
Coordinate with Division President and Ops team on both short and long term strategic initiatives
Gather, analyze, and communicate both macro and micro-level market
Assess market opportunities for growth strategy (somehow comb the key components of Macro Market data and communicate implications
Assess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunities (Opportunity Matrix)
Communicate key findings as appropriate with local division management teams
Assist Division Presidents with the Final Strategic Plan Presentation
Provide support for the completion of the Corporate Workbook
Perform other duties as assigned