Market Intelligence Analyst

Easterseals•New York, NY

About The Position

The Market Intelligence Analyst generates high-quality leads and external market insight to build the organization’s future pipeline. The role proactively identifies and assesses opportunities through commissioner and funder intelligence, policy and procurement scanning, competitor analysis, and market sizing. It turns external signals into clear lead briefs and actionable intelligence for Growth, Opportunity Management, and senior decision-makers. The analyst maintains a forward-looking opportunity radar; researches commissioners, funders, and procurement bodies; monitors policy, funding, and procurement developments; and assesses market size, attractiveness, and accessibility. The role also tracks competitors, incumbents, partners, and market movements, and produces concise intelligence products such as alerts, market briefs, and executive summaries. It maintains organized, traceable intelligence records and supports continual improvement of research sources, tools, and methods.

Requirements

Bachelor’s degree in finance or accounting.
Experience in market research, business intelligence, commercial analysis, lead generation, or business development.
Ability to identify opportunities from policy, funding, procurement, and market information.
Strong analytical, research, and problem-solving capability, including careful source validation.
Excellent written communication and ability to produce concise, decision-ready briefings.
Confident use of Microsoft Excel, online research sources, and information-management tools.
Ability to prioritize competing research requirements and work independently to deadlines.

Responsibilities

Generate a continuous flow of credible, evidence-based leads across priority sectors, services, and geographies.
Identify opportunities early enough to support market shaping, relationship development, and organizational readiness.
Scan target markets for contracts, funding streams, grants, frameworks, and adjacent growth opportunities.
Monitor procurement portals, prior information notices, funding announcements, market engagement activity, and published commissioning plans.
Create and maintain a forward-looking opportunity radar with expected value, timing, buyer, route to market, and source evidence.
Prepare initial lead briefs, assess strategic relevance, accessibility, maturity, and next actions, and route viable leads to the Director and relevant Growth leaders.
Track conversion of intelligence-generated leads into qualified opportunities and use outcomes to improve lead-generation activity.
Research commissioner and funder strategies, priorities, budgets, and future commissioning intentions; develop and maintain profiles of priority commissioners, funders, and procurement authorities.
Track consultations, market engagement events, pipeline publications, and recommissioning cycles; provide targeted intelligence to support Executive Directors’ market-shaping and relationship activity.
Monitor relevant policy, legislative, regulatory, economic, and funding developments across priority jurisdictions and assess their likely impact on demand, commissioning models, and market accessibility.
Maintain procurement and funding calendars and issue timely alerts on material developments, approaching deadlines, and emerging opportunities.
Maintain source records and evidence trails for material intelligence.
Conduct market sizing using available public, commercial, and internal sources; assess growth drivers, customer demand, funding outlook, barriers to entry, and route-to-market considerations.
Support market-entry, geography, and service-line assessments; compare markets and opportunities using agreed attractiveness and strategic-fit criteria.
Present findings in concise market maps, briefing papers, and recommendation summaries.
Research competitor portfolios, contract awards, partnerships, acquisitions, and observable strategic activity; maintain competitor and incumbent profiles for priority markets.
Monitor new entrants, market disruptors, and partner ecosystems; identify market gaps, competitive pressure, and potential areas of differentiation.
Provide early competitor intelligence to Growth, Opportunity Management, and the Bid & Proposal Centre of Excellence.
Produce intelligence bulletins, opportunity alerts, market briefs, and executive summaries.
Maintain organized repositories for markets, commissioners, funders, procurements, and competitors, applying agreed research, sourcing, confidentiality, and quality standards.
Respond to priority research requests and distinguish fact, interpretation, and assumption.
Contribute intelligence to win/loss reviews and continuously improve sources, tools, and methods.