Market Director

Gyde•Austin, TX

2d•Hybrid

About The Position

Gyde is seeking a Market Director to lead agency origination across an assigned set of metropolitan markets. The role focuses on identifying and building relationships with independent health insurance agencies, then taking qualified owners from an initial conversation through financial review, valuation discussions, and a signed letter of intent. Gyde’s partnership model is buy-in, not buyout: agency founders retain a stake and continue to lead their businesses. The Market Director will map and rank agencies in their markets, conduct persistent multi-channel outreach, assess agency fit and owner intent, and build trust over long sales cycles. The role works closely with Strategy, M&A, and Marketing, develops Gyde’s presence in regional industry networks, monitors competing buyers, and helps create the origination playbook as the company enters additional markets. The position involves travel of approximately 25–50% to markets, owner meetings, and industry events.

Requirements

At least 5 years of experience in insurance distribution, agency or FMO recruiting, carrier sales, or business development selling to small-business owners.
A demonstrated record of building a pipeline from scratch and meeting activity and outcome targets in an outbound role.
Fluency in how independent health agencies make money, including commissions, renewals, book retention, and carrier and FMO relationships.
Command of territory mapping, multi-touch sequences, cold calling, qualification frameworks, CRM hygiene, and weekly pipeline reporting.
Judgment to understand an owner’s motivation and prioritize time across many relationships and active deals.
Credibility with agency owners.
Comfort using AI tools for enrichment, research, drafting, and call notes.
Entrepreneurial mindset, strong ownership, organization, and persistence; comfort with long sales cycles and prospects who are not yet ready.
Ability to travel approximately 25–50% to markets, owner meetings, and industry events.

Nice To Haves

Health insurance experience, particularly Medicare or employee benefits.
Agency M&A or valuation experience.
Existing relationships in Medicare or employee benefits.

Responsibilities

Own origination across assigned metropolitan statistical areas by building and maintaining a complete map of independent health agencies ranked by fit.
Conduct consistent outreach to agency owners by phone, email, text, LinkedIn, and in person, including owners for whom no direct contact information is available.
Qualify prospects based on line of business, size, growth, retention, and owner intent; identify cornerstone partners, bolt-ons, and prospects to pass on.
Build owner trust over time, explain Gyde’s partnership model and platform, address objections, and maintain relationships until the timing is right.
Present qualified owners to M&A leadership and remain involved through financial review, valuation conversations, and a signed letter of intent.
Build Gyde’s presence in assigned markets through state association chapters, regional Medicare and benefits conferences, FMO and carrier relationships, and partner referrals.
Track competitive activity, including national roll-ups and private-equity-backed buyers, and adjust market plans accordingly.
Maintain accurate CRM records so pipeline stages and next steps are visible in weekly reporting.
Use AI tools for research, enrichment, sequencing, and call preparation to increase agency coverage while preserving personal outreach.
Help develop the origination playbook, including target lists, scoring, scripts, and sequences, as Gyde adds Market Directors.