Market Development Manager - Heat Transfer Fluids

Eastman • Kingsport, TN

3d • Onsite

About The Position

Eastman is seeking a Market Development Manager for its Specialty Fluids division, focusing on the Heat Transfer Fluids (HTF) market. The role develops and executes strategic marketing initiatives to drive and sustain growth in HTF market segments. It is based in Eastman’s Kingsport, Tennessee, office.

Requirements

• Bachelor’s degree in Science, Engineering, Business, Marketing, or a related field.
• At least 8 years of experience in engineering, marketing, business development, product management, or commercial roles.
• Demonstrated ability to identify and commercialize growth opportunities in a B2B environment.
• Strong analytical, market research, project management, communication, and cross-functional collaboration skills.
• English language proficiency.

Nice To Haves

• MBA in strategic marketing or Business.
• Experience in heat transfer fluids, thermal management, industrial fluids, or a related market.
• Knowledge of languages other than English.

Responsibilities

• Assess markets, applications, customers, and value chains to identify growth opportunities and unmet needs.
• Develop and maintain addressable market and application maps.
• Lead front-end innovation through Eastman’s idea-to-Concept (I2C) innovation development platform, using market research and project management capabilities.
• Manage Stage-Gate projects from opportunity identification through commercialization and post-launch review using the EBME framework (Eastman Business Management Excellence).
• Develop market activation plans, value propositions, and Economic Value Estimates in partnership with relevant teams.
• Work with Sales to advance leads and convert opportunities into commercial wins, and support implementation of the SAGE digital tool and its Sent to Value Chain Partner lead-management process.
• Collaborate with cross-functional partners to integrate marketing strategies and establish feedback loops with Sales.
• Support refinement of existing offers and customer segment mapping.
• Track key business metrics, including the Market Development & Innovation Index, Vitality Index, and Net New Business.
• Lead Campaign Factory activities and support segment team routines.
• Develop technical marketing and application collateral, technical competitive benchmarks and arguments, and training programs with technical experts, Sales, and Marketing Communications teams.
• Build HTF application and market expertise through engagement with customers and relevant industry stakeholders.

Benefits

• Base pay plus performance-based incentive opportunities.
• Medical, prescription-drug, and dental coverage, with a Health Savings Account option.
• Voluntary benefits including vision, optional life, and critical-illness protection.
• Financial-planning tools, family-building assistance including adoption, pregnancy, and fertility resources, parental leave, and confidential Employee Assistance Program counseling.
• 401(k) with a company match and an additional annual retirement contribution.
• Eleven paid holidays, one personal day, paid time off, and paid vacation.
• Mentorship, learning resources, and leadership programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager