Market Development Manager — EMEA

Auditdata•Webster, MA
•Remote

About The Position

The Market Development Manager owns how Auditdata enters and grows beyond its established accounts across EMEA. The role identifies promising markets and prospective companies, builds a prioritised target map, and develops the commercial case for expansion in partnership with the VP EMEA. It is a hands-on build role with direct responsibility for proving the strategy in the market and establishing Auditdata in countries where it has no presence. The manager generates and qualifies demand across the region, develops new-logo opportunities, and carries and closes an individual quota of enterprise and mid-market deals within the EMEA territory. The role partners with Marketing on campaigns and account-based programmes, works with Account Managers and Account Executives as opportunities develop into enterprise sales cycles, and engages Pre-sales, Customer Success, and Product Management as needed. It also brings market and buyer feedback into the business and maintains HubSpot as the source of truth for pipeline and forecasting.

Requirements

  • At least 3 years of experience generating pipeline and winning new logos in B2B software or medtech, with successful cases to demonstrate.
  • Proven ability to build a target market from scratch rather than work from an assigned list.
  • Commercial judgement and ability to explain why particular markets or accounts merit attention.
  • Comfort with CRM systems and modern prospecting and automation tools.
  • Fluent English and fluency in at least one additional European language: German, Dutch, French, Italian, or Spanish.
  • Curiosity about healthcare and willingness to learn the audiology domain.
  • Self-directed mindset and readiness to build the territory rather than inherit it.

Nice To Haves

  • Experience with HubSpot is a plus.

Responsibilities

  • Build and prioritise an EMEA target map covering new markets, chains, and segments, with a rationale for pursuing each.
  • Create the commercial case for where Auditdata should expand next and identify target accounts across EMEA.
  • Establish initial pipeline in countries where Auditdata has no presence and close deals that establish the company in those markets.
  • Own inbound and outbound business-development motions across EMEA, prioritising work and managing personal success across the region.
  • Open conversations with owners and operations and clinical leaders at companies that do not yet know Auditdata.
  • Carry and close an individual quota of enterprise and mid-market deals within the EMEA territory.
  • Partner with Marketing on positioning, campaign design, follow-up, and account-based programmes aligned with the target map.
  • Share market intelligence with the business, including competitor activity, buyer needs, and product opportunities.
  • Maintain HubSpot as the single source of truth and own a pipeline forecast the business can plan on.
  • Work with the VP EMEA on strategy and prioritisation and collaborate with Account Managers, Account Executives, Pre-sales, Customer Success, and Product Management.

Benefits

  • Remote-first and async-friendly work environment.
  • Flat organizational structure.
  • Modern IT environment, including leading AI tools, HubSpot CRM, and tools to automate go-to-market work.
  • Career path and leadership track.
  • Development and certification support.
  • Global, diverse team across 30+ nationalities.
  • Opportunity to contribute to a mission focused on helping more people hear better, sooner.
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