Market Development Manager - West

Insightec • Miami, FL

2d

About The Position

The Market Development Manager is the field marketing leader for an assigned region and the go-to-market expert for the Regional Director, Clinical Account Managers, and hospital partner sites. Working closely with regional and account teams, the manager advances regional and account strategy to increase use of MR-guided Focused Ultrasound programs by building referral networks, strengthening patient care pathways, and raising community awareness. The role brings Americas marketing initiatives to the region, supports local hospital marketing efforts, and serves as the primary marketing partner to site patient navigators. It is a consultative, relationship-driven position focused on communicating complex technology effectively to physicians, field partners, and patients.

The preferred locations are San Francisco, San Diego, Los Angeles, or Denver. This is a field role requiring 30%–40% travel, including some evenings and weekends.

Requirements

• Bachelor’s degree in business, communication, marketing, healthcare administration, life sciences, or a related field.
• At least 8 years of experience in healthcare, medical device, or related field marketing, market development, business development, or marketing.
• Proven success building referral relationships with physicians or other providers and executing field events and programs.
• Working knowledge of hospital operations and how hospitals build clinical service lines.
• Understanding of HIPAA and healthcare compliance, including the Anti-Kickback Statute as it applies to outreach, speaker programs and dinners, and referral source engagement.
• Ability to travel 30%–40%, including some evenings and weekends.
• Proficiency with Microsoft Word, Excel, and PowerPoint; Adobe; Canva or similar tools; HubSpot or similar CRM; Zoom; and Teams.
• Strong project management and indirect leadership skills across cross-functional teams.
• Analytical mindset and ability to use funnel data to prioritize accounts and activities.
• Excellent written and verbal communication skills, including the ability to moderate live events in a fast-paced environment.
• Consultative and creative marketing approach, with the ability to translate complex concepts for healthcare professionals, executives, hospital marketing partners, and patients.
• Ability to act as a strategic partner to Regional Directors and Clinical Account Managers and influence regional strategy and objectives.

Nice To Haves

• Two years of sales experience.
• Experience with hospital EHRs such as Epic, Oracle Health, or MEDITECH, including use of alerts, registries, or patient portal campaigns to identify procedure candidates.
• Experience in neuroscience or another procedural service line.
• Experience launching or growing a new technology or service line within hospital accounts.

Responsibilities

• Serve as the key marketing resource and regional marketing liaison for the Regional Director, Clinical Account Managers, and Americas Marketing.
• Partner with regional and account teams to shape regional and account strategy, develop account plans with targets, activities, and timelines, and align program goals and referral priorities with hospital leaders and marketing leads.
• Bring national marketing initiatives to the region, adapt them to local needs, and provide marketing updates on regional calls.
• Build and deepen referral pathways with neurologists, movement disorder specialists, primary care physicians, and other referral sources to promote earlier patient identification.
• Maintain the key relationship with each site’s patient navigator and lead handoff of inquiries from Insightec (PES) to the account patient navigator.
• Help hospital program teams and regional and account colleagues resolve bottlenecks between referral and treatment, including scheduling, authorization, and navigation.
• Plan, promote, moderate, and follow up on Patient Therapy Awareness Events, including webinars, and HCP Therapy Awareness Programs.
• Lead Therapy Access Program activities and drive regional peer-to-peer dinners with the Regional Director and Clinical Account Managers, in accordance with company policies and healthcare compliance requirements.
• Deploy regional marketing kits, provide account input on collateral needs, help shape and update the toolkit under the direction of the Director of Marketing, Americas, and distribute materials at sites.
• Create site-level resources, including unbranded collateral.
• Co-market with hospital marketing leads to promote programs locally and build community awareness through regional events such as tournaments, conferences, and seminars.
• Partner with Marketing Communications on digital strategies, including webinars, social media, user experience, search engine optimization, and blogging; maintain a communications plan with hospitals, Capital and Clinical Representatives, and partners.
• Partner with hospital clinical, informatics, and marketing teams on compliant hospital-led use of EHRs and patient portals to identify potential candidates, routing all activity through hospital privacy and compliance review.
• Track and report referral funnel and program metrics, including referral volume by source, conversion, time to treatment, and event results; maintain current CRM records such as HubSpot.

Benefits

• Competitive perks and benefits, varying by region.
• Flexible work environment.
• A life-work balance philosophy that encourages employees to pursue meaningful activities outside work.
• Opportunities for internal career growth and professional ambitions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior