Marcom Marketing Manager

Avery Dennison • Dalton, GA

1d • Onsite

About The Position

The Marcom Marketing Manager provides strategic consultation and communications programs to business stakeholders and leadership teams. The role develops and manages communications strategies, message content, and timing in support of business objectives and the company’s image. In partnership with marketing managers and divisional stakeholders, the manager plans, executes, monitors, and evaluates marketing communications campaigns using internal and external resources. This is an individual contributor role located on-site in Dalton, Georgia.

The position creates marketing communications and promotional materials, oversees communications activities and technical and promotional writing, reviews agency and contractor work, manages resources and communication objectives, and protects brand identity through consistent use of graphic standards and corporate guidelines. The role also oversees communications research and development and updates communications media, including company websites.

Requirements

• Bachelor’s degree in Advertising, Journalism, Marketing, or a related field.
• 6–10 years of broad-reaching communications, marketing, or marketing communications experience.
• At least five years of experience developing objectives and strategies for applicable communications programs, preferably on a global scale.
• Strong writing, communication, and presentation skills, including speech-writing.
• Ability to develop clear, succinct project briefs, articulate communications objectives, and quickly understand and communicate complex information for appropriate audiences.
• Excellent project management skills and experience selecting vendors.
• Track record of working across multiple divisions, operating groups, and functions.
• Experience managing systems and processes for internal communications dissemination and setting standards for a function.
• Deep product and company branding experience and creative or art direction skills.
• Ability to conceive, plan, execute, and evaluate communications materials including advertising, direct mail, print and electronic collateral, sales promotions, internal communications, and public relations.
• Ability to strengthen brand presence and consistency across customer-facing channels, align messaging and visual identity, engage channel partners, equip commercial teams with competitive resources, deepen end-user preference and loyalty, and influence senior management with high integrity.

Nice To Haves

• Spanish language proficiency.

Responsibilities

• Plan and produce marketing communications, sales promotion materials, advertisements, promotional brochures, and media events to support product strategies and increase product and service profitability across various media.
• Oversee communications activities and technical and promotional writing, including product manuals, brochures, and sales kits.
• Review work submitted by outside agencies and contractors for accuracy, design, layout, copy, and sales coordination.
• Partner with marketing managers and divisional stakeholders to plan, execute, monitor, and evaluate creative, results-oriented marketing communications campaigns.
• Manage internal and external resources to maximize creativity, productivity, and cost efficiencies.
• Keep internal and external audiences informed of department goals and long-term communications objectives.
• Promote correct use of graphic standards and corporate guidelines to protect and strengthen brand identity, including Taylor Adhesives.
• Oversee text research and development and regularly update communications media, including company websites.

Benefits

• Inclusive Care member service team, working under clinician guidance and offering an increased understanding of LGBTQ+ concerns.
• 401(k) plan with an automatic contribution of 3% of eligible pay and a matching contribution of 50% on the first 7% of eligible pay contributed.
• 13 paid holidays each year, as determined by local management.
• Paid time off through a vacation program that varies based on experience and position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level