Marcom Marketing Manager

Avery Dennison • Dalton, GA

2d • Onsite

About The Position

The Marcom Marketing Manager provides strategic consultation and communications programs to business stakeholders and leadership teams. The role formulates and manages communications strategies, message content, and timing to support business objectives and the company’s overall image. Working with marketing managers and divisional stakeholders, the manager plans, executes, monitors, and evaluates marketing communications campaigns using internal and external resources. This is an individual contributor role located onsite in Dalton, Georgia.

Requirements

• Bachelor’s degree in Advertising, Journalism, Marketing, or a related field.
• Six to ten years of broad-reaching communications, marketing, or marketing communications experience.
• At least five years of experience developing objectives, preferably global, and strategies for applicable communications programs.
• Strong writing, communication, and presentation skills, including speech-writing.
• Ability to develop clear, succinct project briefs, articulate communications objectives, and quickly understand and communicate complex information for appropriate audiences.
• Excellent project management skills and experience selecting vendors.
• Track record of working across multiple divisions, operating groups, and functions, managing systems and processes for internal communications dissemination, and setting standards for a function.
• Product and company branding experience, creative and art direction skills, and ability to conceive, plan, execute, and evaluate communications materials across advertising, direct mail, print and electronic collateral, sales promotions, internal communications, and public relations.
• Ability to strengthen brand presence and consistency across customer-facing channels, align messaging and visual identity, elevate channel partner engagement, equip commercial teams with competitive resources, deepen end-user preference and loyalty, and influence senior management with high integrity.

Nice To Haves

• Spanish language proficiency.
• Experience developing communications program objectives and strategies on a global scale.

Responsibilities

• Plan and produce marketing communications, sales promotion materials, advertisements, promotional brochures, and media events across various media to support product strategies and increase product and service profitability.
• Oversee communications activities and technical and promotional writing, including product manuals, brochures, and sales kits.
• Review work from outside agencies and contractors for accuracy, design, layout, copy, and sales coordination.
• Partner with marketing managers and divisional stakeholders to plan, execute, monitor, and evaluate creative, results-oriented marketing communications campaigns.
• Manage internal and external resources to maximize creativity, productivity, and cost efficiencies, while keeping audiences informed of department goals and long-term communications objectives.
• Champion correct use of graphic standards and corporate guidelines to protect and promote brand identity, including Taylor Adhesives.
• Oversee text research and development and regularly update communications media, including company websites.

Benefits

• Inclusive Care support from a member service team working under the guidance of a clinician.
• 401(k) plan with an automatic contribution of 3% of eligible pay and a 50% matching contribution on the first 7% of eligible pay contributed.
• 13 paid holidays each year, as determined by local management.
• Paid time off with a vacation program that varies based on experience and position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level