Marcom Marketing Manager - Dalton, GA

Military Spouse Corporate Career Network • Dalton, GA

17h • Onsite

About The Position

The Marcom Marketing Manager provides strategic consultation and communications programs to business stakeholders and leadership teams, developing and managing communications strategies, message content, and timing to support business objectives and the company’s image. The role partners with marketing managers and divisional stakeholders to plan, execute, monitor, and evaluate marketing communications campaigns, using internal and external resources. It is an on-site individual contributor position in Dalton, Georgia.

The manager plans and produces marketing communications, sales promotion materials, advertisements, promotional brochures, and media events to support product strategies and profitability across media. The role oversees communications activities and technical and promotional writing, reviews work from outside agencies and contractors, manages resources for creativity and cost efficiency, and keeps audiences informed of department goals and communication objectives. It also champions graphic standards and corporate guidelines to protect brand identity, including Taylor Adhesives, and oversees the development and updating of communications media, including company websites.

Requirements

• Bachelor’s degree in Advertising, Journalism, Marketing, or a related field.
• 6–10 years of broad-reaching communications, marketing, or marketing communications experience.
• At least five years developing objectives, preferably global, and strategies for applicable communications programs.
• Strong writing, communication, and presentation skills, including speech-writing.
• Ability to develop clear, succinct project briefs, articulate communications objectives, and quickly understand and communicate complex information appropriately for the audience.
• Excellent project management skills and vendor selection experience.
• Track record working across multiple divisions, operating groups, and functions; managing systems and processes for internal communications dissemination; and setting standards for the function.
• Deep product and company branding experience, creative and art direction skills, and ability to conceive, plan, execute, and evaluate communications materials across advertising, direct mail, print and electronic collateral, sales promotions, internal communications, and PR.
• Skill in strengthening brand presence and consistency across customer-facing channels, aligning messaging and visual identity, elevating channel partner engagement, equipping commercial teams with competitive resources, deepening end-user preference and loyalty, and influencing senior management with high integrity.

Nice To Haves

• Spanish language proficiency.

Responsibilities

• Plan and produce marketing communications, sales promotion materials, advertisements, promotional brochures, and media events to support product strategies and increase product and service profitability across media.
• Oversee communications activities and technical and promotional writing, including product manuals, brochures, and sales kits.
• Review work submitted by outside agencies and contractors for accuracy, design, layout, copy, and sales coordination.
• Partner with marketing managers and divisional stakeholders to plan, execute, monitor, and evaluate creative, results-oriented marketing communications campaigns.
• Manage internal and external resources to maximize creativity, productivity, and cost efficiencies.
• Keep internal and external audiences informed of department goals and long-term communication objectives.
• Champion correct use of graphic standards and corporate guidelines to protect and promote brand identity, including Taylor Adhesives.
• Oversee text research and development and regularly update communications media, including company websites.

Benefits

• Inclusive Care member service team providing care-finding support, with clinician guidance and increased understanding of LGBTQ+ concerns.
• 401(k) plan with an automatic contribution of 3% of eligible pay and a matching contribution of 50% on the first 7% of eligible pay contributed.
• 13 paid holidays each year, as determined by local management.
• Paid time off through a vacation program that varies based on experience and position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level