Manager, Web Production and Optimization

AAA Club Alliance•Wilmington, DE

2d•Hybrid

About The Position

AAA Club Alliance is hiring a Manager, Web Production and Optimization to lead its content production and UX design and optimization roadmaps. The position oversees digital production strategy, site templates and CMS components, accessibility and cookie consent compliance, intake governance, backlog prioritization, sprint planning, capacity forecasting, and the marketing technology ecosystem affecting front-end behavior and user experience. The manager drives Agile workflow improvements and oversees performance testing, Core Web Vitals targets, the TagOps Hotfix Lane, and initiatives to improve website speed, reliability, accessibility, and front-end innovation. The role supports content quality assurance, deployment readiness, SEO implementation, analytics instrumentation, and pre-release accessibility, performance, and tag validation. It also leads and develops a content production and UX team, while providing direct support for critical updates or high-risk releases when needed.

Requirements

Bachelor’s degree (BS/BA) or equivalent in Computer Sciences, Engineering, Business Administration, or a related field.
At least 8 years of experience with web content, site optimization, and A/B testing.
At least 2 years of experience leading teams.
Experience with tag management and data layer governance, such as Google Tag Manager or Adobe Launch.
Experience leading Agile production teams, including sprint planning, backlog management, and cross-department collaboration.
Experience with digital asset management (DAM) workflows and version control for creative and web assets.
Experience with digital project management tools and methodologies, including Jira, Confluence, and Agile frameworks.
Proficiency with enterprise content management systems (CMS).
Knowledge of web analytics and reporting platforms, such as Google Analytics and Adobe Analytics, and ability to derive actionable insights from data.
Familiarity with digital testing and optimization frameworks, including A/B and multivariate testing.
Strong understanding of Core Web Vitals, WCAG accessibility, and SEO best practices as they relate to digital performance and compliance.
Knowledge of HTML5, CSS, and responsive design principles, with ability to guide developers and troubleshoot front-end issues when needed.
Understanding of cross-browser and device compatibility and strategies for maintaining consistency across digital environments.
Strong leadership, communication, and problem-solving skills, with ability to influence marketing, analytics, and development teams.
Understanding of UX and interface design principles, with ability to evaluate and optimize user journeys.
Familiarity with mobile and emerging platforms, including app integration and hybrid web technologies.

Nice To Haves

Sitecore experience.
Experience with testing platforms such as Adobe Target, Optimizely, or CMS-native testing.

Responsibilities

Set and lead the content production roadmap, aligning web initiatives with organizational objectives, brand standards, and performance goals.
Set and lead the UX design and optimization roadmap, including site template strategy, CMS component design and governance, accessibility compliance, and continuous user experience improvements.
Own ADA/WCAG and cookie consent compliance by establishing standards, governing remediation, and supporting sustained adherence.
Oversee intake governance, backlog prioritization, and sprint planning across digital content, optimization, and related requests.
Own digital production roadmaps and resource forecasting, including capacity planning and risk mitigation.
Manage the marketing technology ecosystem influencing front-end site behavior and user experience, balancing performance, data integrity, and governance.
Facilitate Agile sprint ceremonies and retrospectives, and drive process improvements, task automation, Jira workflow streamlining, and Confluence dashboard reporting.
Oversee the performance testing program and establish and track Core Web Vitals targets in partnership with Engineering, SEO, and Analytics teams.
Govern the TagOps Hotfix Lane, including eligibility, code-migration SLOs, and 90-day expiry policies for temporary web fixes.
Lead initiatives to improve website speed, reliability, accessibility, and front-end technology across digital properties.
Support content QA and deployment readiness, ensuring editors and producers follow accessibility, tagging, and performance standards.
Support SEO implementation, analytics instrumentation, and other integrations needed for high-quality digital experiences.
Ensure accessibility, performance, and tag validation before release.
Lead, coach, and develop a content production and UX team; foster accountability, collaboration, innovation, and continuous learning.
Provide direct oversight for critical updates or high-risk releases during periods of increased demand.
Perform other duties as required.

Benefits

Competitive annual salary; starting base compensation range of $95,603–$149,158 per year.
Annual bonus eligibility.
Hybrid schedule with three days on-site weekly.
Comprehensive health benefits, including medical, dental, and vision plan options.
Generous accrued paid time off; the posting also specifies 2+ weeks of PTO within the first year.
Eight paid holidays and paid company holidays.
401(k) plan with company match up to 7%.
Professional development opportunities and continual learning reimbursement up to $5,250 per year.
Paid parental leave of up to two weeks.
Paid time to volunteer, company-sponsored volunteer opportunities, and one volunteer day per year.
Complimentary AAA Membership.
Health and Wellness Program.
Health Concierge Service.
Life insurance.
Short-term and long-term disability coverage.