Manager, Web Production and Optimization

AAA Mid-Atlantic•Cincinnati, OH

4d•$95,603 - $149,158•Hybrid

About The Position

AAA Club Alliance is hiring a Manager, Web Production and Optimization to lead its web content production and UX optimization roadmaps. The role ensures web initiatives align with organizational objectives, brand standards, and performance goals, and governs site templates, CMS components, accessibility, cookie consent, intake, backlog prioritization, sprint planning, resource forecasting, and the marketing technology ecosystem that affects front-end behavior and user experience. The manager oversees web performance testing and Core Web Vitals targets, governs the TagOps Hotfix Lane, and leads initiatives to improve speed, reliability, accessibility, and front-end technology. The position supports content quality assurance and deployment readiness, including accessibility, tagging, performance, SEO, analytics, and tag validation. It also leads and develops a content production and UX team, promotes accountability and continuous improvement, and may provide direct oversight during critical updates or high-risk releases.

Requirements

Bachelor’s degree (BS/BA) or equivalent in Computer Sciences, Engineering, Business Administration, or a related field.
At least 8 years of experience with web content, site optimization, and A/B testing.
At least 2 years of experience leading teams.
Experience with tag management and data layer governance, such as Google Tag Manager or Adobe Launch.
Experience leading Agile production teams, including sprint planning, backlog management, and cross-department collaboration.
Experience with digital asset management workflows and version control for creative and web assets.
Experience with digital project management tools and methodologies, including Jira, Confluence, and Agile frameworks.
Proficiency with enterprise content management systems (CMS).
Knowledge of web analytics and reporting platforms, such as Google Analytics or Adobe Analytics, and ability to derive actionable insights from data.
Familiarity with digital testing and optimization frameworks, including A/B and multivariate testing.
Strong understanding of Core Web Vitals, WCAG accessibility, and SEO best practices as they relate to digital performance and compliance.
Knowledge of HTML5, CSS, and responsive design principles, with ability to guide developers and troubleshoot front-end issues when needed.
Understanding of cross-browser and device compatibility and strategies for maintaining consistency across digital environments.
Strong leadership, communication, and problem-solving skills, with ability to influence marketing, analytics, and development teams.
Understanding of UX and interface design principles, with ability to evaluate and optimize user journeys.
Familiarity with mobile and emerging platforms, including app integration and hybrid web technologies.

Nice To Haves

Sitecore experience.
Experience with Adobe Target, Optimizely, or CMS-native testing frameworks.

Responsibilities

Lead ACA’s content production roadmap, ensuring web initiatives align with organizational objectives, brand standards, and performance goals.
Lead the UX design and optimization roadmap, including site template strategy, CMS component design and governance, accessibility compliance, and continuous user experience improvements.
Own ADA/WCAG and Cookie Consent compliance by establishing standards, governing remediation, and supporting sustained compliance.
Oversee intake governance, backlog prioritization, and sprint planning for digital content, optimization, and related requests.
Own digital production roadmap and resource forecasting, including capacity planning and risk mitigation.
Oversee the marketing technology ecosystem influencing front-end site behavior and user experience, balancing performance, data integrity, and governance.
Facilitate Agile sprint ceremonies and retrospectives, and improve processes, Jira workflows, task automation, and Confluence reporting.
Oversee ACA’s Performance Testing Program and establish and track Core Web Vital targets in partnership with Engineering, SEO, and Analytics teams.
Govern the TagOps Hotfix Lane, including eligibility, code-migration service-level objectives, and 90-day expiry policies for temporary web fixes.
Lead initiatives to improve website speed, reliability, accessibility, and front-end technology across digital properties.
Support content QA and deployment readiness, ensuring editors and producers follow accessibility, tagging, and performance standards.
Support SEO implementation, analytics instrumentation, and integrations needed for high-quality digital experiences.
Ensure accessibility, performance, and tag validation before releases.
Lead, coach, and develop a content production and UX team, promoting operational excellence, accountability, collaboration, innovation, and continuous learning.
Provide direct oversight for critical updates or high-risk releases during periods of increased demand.
Perform other duties as required.

Benefits

Competitive annual salary; starting base compensation is $95,603–$149,158.
Annual bonus eligibility.
Hybrid schedule with three days on-site weekly.
Comprehensive health benefits, including medical, dental, and vision plan options.
Accrued paid time off, including more than two weeks within the first year.
Eight paid holidays and paid company holidays.
401(k) plan with company match up to 7%.
Professional development opportunities and tuition reimbursement; continual learning reimbursement up to $5,250 per year.
Paid time off to volunteer, company-sponsored volunteer events, and one volunteer day per year.
Complimentary AAA Membership.
Health and Wellness Program.
Health Concierge Service.
Life insurance.
Short-term and long-term disability coverage.
Up to two weeks of paid parental leave.