Manager, Web Communications

Texas A&M • College Station, TX

2d

About The Position

The Web Communications Manager, under direction, serves as the lead website manager and web support expert for the College of Arts and Sciences at Texas A&M University. The role manages and continuously improves information architecture, web content, search engine optimization, website accessibility, and content management system user support for public websites and intranets.

The manager coordinates website administration, maintenance, and planning; works with stakeholders to keep content accurate, current, organized, and relevant; and reviews analytics, SEO performance, and other metrics to identify improvements and report findings to leadership. The role also evaluates usability, user experience, and accessibility, troubleshoots web and application issues, trains and supports CMS users, and contributes to the recruitment, onboarding, training, and supervision of web staff and student assistants. It uses working knowledge of graphic design, HTML, CSS, WordPress, and Cascade, and prepares curated reports on web functionality, accessibility, and policy compliance across college websites.

Requirements

• Bachelor's degree or any equivalent combination of education and experience.
• Five years of experience in website management, communications, and/or marketing, including two years of supervisory experience.
• Strong verbal and written communication skills.
• Ability to multitask and work cooperatively with others.
• Excellent organizational skills.
• Ability to work occasional after-hours and weekends.

Nice To Haves

• More than five years of experience in web content administration, maintenance, and support.
• Customer service and support experience.
• Understanding of best practices in website design, information architecture, and user experience.
• Demonstrated experience working with web content management systems such as WordPress, Cascade, or SharePoint.
• Experience applying search engine optimization (SEO) best practices.
• Experience using image-editing tools such as Adobe Photoshop, and digital accessibility and quality-assurance tools such as SiteImprove.
• Project management or coordination experience.
• Knowledge of graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) or an equivalent design environment.
• Knowledge of and/or willingness to learn Digital Asset Management system theory, administration, and maintenance.
• Familiarity with and willingness to learn web services and applications such as EventBrite, Cascade CMS, and Emma.
• Demonstrated knowledge and ability in several core web skills, including developing and maintaining web content; CMS-based web content management; web accessibility; HTML; SEO; writing for the web; image editing; usability; user experience; information architecture; project management; technical documentation; customer service; or user support.

Responsibilities

• Coordinate daily website administration, maintenance, and long-range planning for routine and special projects.
• Work with stakeholders to ensure website content is accurate, current, organized, and relevant to target audiences.
• Evaluate website analytics, SEO performance, and key metrics to identify opportunities for improvement and report findings to leadership.
• Conduct usability, user-experience, and accessibility evaluations to ensure websites meet federal, state, and university requirements.
• Collaborate with internal and external stakeholders to plan website projects, address challenges, and develop solutions.
• Troubleshoot website and application issues and implement solutions to improve functionality and processes.
• Train and support department content managers and CMS users on web content best practices, accessibility, and policy compliance.
• Assist with the recruitment, hiring, onboarding, training, and supervision of web staff and student assistants.
• Participate in professional development, university forums, and meetings to stay current on web communications trends and best practices.
• Leverage working knowledge of graphic design, HTML, CSS, WordPress, and Cascade.
• Create curated reports for leadership detailing the overall state of web functionality, accessibility, and policy compliance for all college websites.

Benefits

• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance, with Texas A&M contributing to employee health and basic life premiums.
• 12–15 days of annual paid holidays.
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month.
• Automatic enrollment in the Teacher Retirement System of Texas.
• Free exercise programs and release time.
• Free LinkedIn Learning training, webinars, and limited financial support to attend conferences and workshops.
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee.
• Living Well employee program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager