Manager, US Card Acquisition
Marriott•Bethesda, MD
•$96,000 - $114,200•Hybrid
About The Position
The Manager, US Card Acquisitions is part of the U.S. Co-brand Card Acquisitions team and helps drive growth across the Marriott Bonvoy® American Express® Card portfolio. The role supports the development, execution, optimization, and measurement of acquisition marketing initiatives across Marriott-owned, partner, and paid channels. Working with senior team members, bank partners, agencies, and internal stakeholders, the Manager executes integrated marketing campaigns that drive card acquisitions and support portfolio growth. The role calls for a results-oriented marketer with strong attention to detail, project management, analytical, and cross-functional collaboration skills, and the ability to work in a highly regulated marketing environment.
Requirements
- Four-year degree from an accredited university in Business Administration, Marketing, Hospitality Management, or a related major.
- At least 3 years of relevant professional experience demonstrating progressive career growth and a track record of strong performance.
- Experience managing and executing cross-functional marketing, technology, or business initiatives in a large, matrixed organization.
- Experience supporting integrated marketing campaigns across multiple channels.
- Strong analytical skills and the ability to translate performance data into actionable recommendations.
- Experience with project management, communication, and stakeholder management.
Nice To Haves
- Master's degree in Business, Marketing, Hospitality Management, or a related field.
- Experience in co-brand, loyalty, credit card, payments, financial services, travel, or other highly regulated marketing environments.
- Experience managing acquisition marketing campaigns across digital channels.
- Experience working with external agencies and strategic partners.
- Experience developing campaign briefs and managing creative development processes.
- Experience with testing, optimization, and performance-based marketing strategies.
- Experience using Workfront or similar project management platforms.
Responsibilities
- Support acquisition marketing across Marriott-owned, partner, and paid channels, including Marriott.com, mobile, email, paid media, and on-property marketing.
- Develop marketing briefs and work with agencies and internal teams to execute campaigns accurately and on schedule.
- Manage day-to-day campaign execution, quality assurance, reporting, and issue resolution.
- Monitor campaign performance and recommend improvements to marketing effectiveness and business results.
- Support new product launches, offer updates, and other strategic marketing initiatives.
- Compile, analyze, and interpret campaign performance data and customer insights to identify growth opportunities.
- Develop test plans and support optimization across acquisition channels.
- Evaluate campaign, channel, and audience performance to inform future marketing strategies.
- Translate business and customer insights into actionable recommendations.
- Monitor competitor activity, industry trends, and evolving customer behavior to identify opportunities and risks.
- Build and maintain relationships with bank partners, agencies, and cross-functional Marriott stakeholders.
- Coordinate with Legal, Privacy, Compliance, Brand, Loyalty, Digital, and Operations teams to ensure successful campaign delivery.
- Support stakeholder alignment to advance acquisition marketing initiatives and business priorities.
- Work with agencies and vendors on project execution, invoicing, licensing, and ongoing performance management.
- Support execution of Marriott's on-property co-brand acquisition strategy and identify opportunities to integrate card marketing throughout the guest journey.
- Coordinate development and distribution of acquisition marketing collateral with agencies, bank partners, and internal stakeholders.
- Monitor and analyze on-property performance and support testing and personalization initiatives to improve acquisition performance.
- Evaluate emerging marketing channels, technologies, and acquisition opportunities.
- Support implementation of capabilities that enhance the customer acquisition journey and recommend innovative approaches to improve acquisition performance and customer engagement.
Benefits
- 401(k) plan
- Stock purchase plan
- Discounts at Marriott properties
- Commuter benefits
- Employee assistance plan
- Childcare discounts
- Medical coverage
- Dental coverage
- Vision coverage
- Health care flexible spending account
- Dependent care flexible spending account
- Life insurance
- Disability insurance
- Accident insurance
- Adoption expense reimbursements
- Paid parental leave
- Educational assistance
- For Washington applicants: paid sick leave accrual and eligibility to receive a minimum of 9 holidays annually
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Manager
