Manager, U.S. Paid Media

Philip Morris International U.S. • Stamford, CT

17h • Hybrid

About The Position

At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.
Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC.
Position Summary:
The Manager, Paid Media, is responsible for leading the planning, execution, and optimization of paid media campaigns across multiple platforms to drive business growth and achieve marketing objectives. This role collaborates closely with internal PMI U.S. stakeholders and external partners, publishers and agency partners, to ensure that all paid media efforts align with organizational goals and deliver measurable results. In addition, this role will engage with creative content management for all paid media.

Requirements

• Bachelor’s degree
• 10 years in marketing, advertising, or communications with significant experience managing paid media campaigns, preferably in an agency or large in-house environment.
• Proficiency with advertising platforms such as Google Ads, Meta (Facebook/Instagram) Ads Manager, LinkedIn Ads, TikTok, and programmatic platforms.
• Strong analytical skills, with experience using analytics and reporting tools (e.g., Google Analytics, Data Studio, Excel).
• Excellent project management, organizational, and communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong attention to detail and problem-solving abilities.
• Comfortable presenting in front of small and large groups.
• Curious
• Be legally authorized to work in the US
• International relocation support is not available for this job
• If you have been in your current job for less than 12 months or if you are on a Performance Improvement Program, you must get the approval of your current manager before applying for the job.
• If you are not a PMI employee and employed by a third an agency, please make a formal application via the external career site at https://join.pmicareers.com/
• To find out more about eligibility to apply for internal jobs, please refer to the Open Sourcing Employee Guidebook on the Internal Careers Portal.

Nice To Haves

• Experience with A/B testing, conversion tracking, and attribution modeling is a plus.
• Certification in Google Ads, Meta Blueprint, or similar platforms.
• Experience managing large-scale budgets and multi-channel campaigns.
• Familiarity with data visualization tools and marketing automation platforms.
• Knowledge of SEO, content marketing, and organic social media best practices.

Responsibilities

• Along with our paid media agency, lead the develop and execute comprehensive paid media strategies across search, display, social, video, print. and emerging digital channels.
• Manage day-to-day operations of paid media campaigns, including budget allocation, audience targeting, creative testing, and bid management.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights to improve ROI and meet KPIs.
• Collaborate with cross-functional teams, internally and externally, including communications, creative, analytics, and external agencies, to create integrated campaigns and align content strategies.
• Identify and evaluate new paid media opportunities and technologies that support business growth; present new platforms or tools that enhance visibility and better achieve goals.
• Integrate and develop opportunities to refine audience segmentation, personalization, and real-time adjustments using AI.
• Stay current with industry trends, platform updates, and best practices to ensure campaigns leverage the latest innovations and opportunities.
• Oversee the preparation of campaign briefs, timelines, and reporting dashboards for stakeholders.
• Ensure compliance with brand guidelines and legal requirements in all paid media content.

Benefits

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager